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向家庭和儿童传播COVID-19

在2020年的第一季度，它感觉似乎世界袭击了“暂停”。社区努力减缓新型冠状病毒的传播。我们的团队在不置信的内容乐动体育足球中，总部位于辛辛那提的中西部启动中心，完全虚拟。然后我们向我们提供巨大的沟通任务。我们希望有机会为客户创建Covid-19内容活动。

作为医疗故事讲述者，我们有幸与世界上一些最具创新精神的医疗机构合作。当COVID-19及其快速感染率的消息传播开来时，我们知道将迫切需要向患者、领导人和公众传达重要的健康和安全信息。

这个故事将带您了解我们与辛辛那提儿童医院的领导和临床专家以及行动学习网络（ACTION Learning Network）的交流活动，这是一个全球学习协作组，旨在改善心力衰竭儿童的临床结果。

讲故事可以帮助我们处理压倒性的信息，并了解下一步要采取什么步骤。

01处理新术语

Before the COVID-19 pandemic, most Americans had never heard of terms like “social distancing” and “flattening the curve.” As schools and businesses closed, healthcare leaders needed to make sure everyone understood why it mattered so much to stay at a safe distance from others.

一幅“压平曲线”的折线图横扫全国。ACTION的平面设计师为这张标志性图表打上了烙印，不为人知的团队写了一个简单的解释，解释了传染病对医院容量的影响。我们把这个放进了一个2页的信息图表中，介绍家长们需要知道的关于COVID-19的最重要的事情。

02使之相关

你如何帮助孩子理解为什么他们不能上学或和朋友一起玩？为了让孩子们在社会疏远方面，我们首先知道他们首先需要想象6英尺的感觉。

长椅。床。浴缸。专业的篮球运动员！隐喻有助于我们的大脑对我们已经理解的事情进行比较新信息。为了到达儿童，我们创建了短期社交媒体信息，以帮助他们与社会疏散准则有关。这些视觉效果也是作为健康超级英雄的竞选主题的可打印信息图表。

03准备好的答案

每一位家长都对如何在这场大流行期间保证孩子的安全有疑问。但对于患有实体器官移植或心力衰竭的孩子的父母来说，这些担忧是非常重要的。我的孩子是不是因为感染了19型冠状病毒而病得很重？鉴于这场危机，我们的医疗服务将有何不同？像我这样的孩子有没有公开的临床结果？乐动体育娱乐

As soon as news of the pandemic began, the ACTION Learning Network and Cincinnati Children’s Hospital received a wave of questions from concerned parents. Not only were they creating and adapting to new hospital operating procedures and PPE concerns, but our healthcare leaders also needed to be there to guide patients and parents.

因此，最迫切的需求之一是一个准确，及时，基于证据的常见问题解答文件。行动与STARZL网络合作，卓越地养殖儿科移植和儿科心脏移植社会，以协作回答父母的问题。

然后，我们的医学作者将这三个组织的回答汇总成一个常见问题，并进行编辑，以获得一致的声音和风格。最重要的是，我们补充了他们引用的研究，并仔细总结了迄今为止的临床结果。当2020年3月发表第一篇关于COVID-19的儿科病例的研究报告时，这个不为人知的团队总结了它的主要发现。

像许多数据可视化的艺术家一样，我们讨论了是否应该将研究中的统计数据可视化。虽然这是重要的、经过验证的科学数据，但它也是仅有的一些现有数据。与世界范围内预期感染COVID-19的儿童人数相比，2000名儿童的研究规模仍然很小。

Our team decided to stick with text rather than data visualization to prevent misunderstanding or extrapolation of the data. The findings, by the way, were comforting for parents: most children were asymptomatic or had mild cases of COVID-19.

04超级英雄

ACTION’s leaders wanted to make sure they were reaching children as well as parents. So we discussed together the most important things children should know about COVID-19. Then the Untold team ideated virtually to develop concepts. “Wanna be a health hero” was born. Because who doesn’t want to be a superhero right now?

Based on CDC guidelines for effective patient education materials, our team “chunked” the most important information into clear, concise actions children can take to protect themselves, their families, their healthcare teams, and their communities. A block layout makes the health hero actions easier to digest. Plus it adds interactivity as kids can cut and paste each superhero action!

05乘以内容

从内容策略的角度来看，块布局使我们能够有效地从一个信息图表创建多个社交媒体消息。每个超级英雄行动都值得关注。所以行动父母和孩子每天都有一个新的行动，一半一半。简单的视觉图标有助于更广泛的孩子了解并记住该怎么做。

06数据讲述了一个故事

数据故事可以帮助我们了解一个人能带来多大的不同。当英国广播公司健康部（BBC Health）发表了一份关于有无社交距离感染率的信息图表时，我们的团队立即行动起来，为数据打上烙印，并将其纳入我们的COVID-19运动中。

Seeing infection at both the individual and community level makes the impact of our actions clear. Without distancing, over 400 people would get sick. Only 15 with social distancing.

07关键见解

So what are the key take-aways from this campaign?

1. Speed and accuracy are key in times of crisis.As our team worked around the clock to write the FAQs and develop these educational materials, every second counted. The speed and accuracy of our work had a direct impact on every parent’s peace of mind. In times of crisis, we must energize and dedicate ourselves to the mission.
2. 即使在危机时期，创造力也很重要。当我们恐慌,向专家寻求信息。But oftentimes, their content is hard to understand and access. Creative storytelling with words and visuals can bring the insights and recommendations of experts to life.
3. Evidence matters, even when it’s scarce.As technology enables us to find and share information rapidly, it’s more important than ever that experts produce significant amounts of content. Rising above fake news and helping the public understand how to tell accurate info from false representation is critical.

Special thanks to the subject matter experts at Cincinnati Children’s and the ACTION Learning Network, as well as Kacie Serrato of Swash & Dot Design.

访问ACTION网站，体验本故事中的所有可交付成果：https://www.actionlearningnetwork.org/covid19.

与我们的团队联系在info@www.isandstone.com 与我们合作进行创新故事讲述。