案例故事:

创新讲故事加速硅谷医疗型创业的增长

挑战

Generate ROI insights and thought leadership credibility in digital health

解决方案

Developed and published thought-leading articles, peer-reviewed publications, trade bylines, and white papers featuring the insights of clinical and executive leaders

结果

通过ROI Insights和PEER审查的出版物验证了健康启动模型,从而证明了影响和关怀的价值

创新讲故事加速硅谷医疗型创业的增长

交叉健康是一家位于硅谷的创新医疗保健创业公司。For the last two years, Untold Content has served as a strategic content partner for Crossover as they scaled from 9 to 40+ employer-sponsored healthcare clinics.

Untold developed and published thought-leading articles, peer-reviewed publications, trade bylines, and white papers featuring the insights of clinical and executive leaders; analyzed health outcomes data to support value propositions; conducted multiple literature reviews to support clinical findings; and developed clinical care pathways to promote operational excellence and differentiation. We achieved 6+ editorial placements in healthcare magazines/journals; developed 4 peer-reviewed publications; revealed new ROI insights for sales team; and developed an enterprise content strategy across all clinical teams.

看看我们在交叉健康中使用中小企业创建的同行评审出版物之一:

项目目标

  • 发布同行评审的出版物以验证品牌方法和差异化
  • 工艺思想挑衅,行业领先的文章与行政和临床领导者
  • 开发企业范围的思想领导战略
  • 分析健康结果数据以支持核心品牌价值主张
  • Generate external brand awareness among C-suite execs, benefits leaders, and employees at enterprise corporations

我们的解决方案

内容策略开发、专家ideat内容ion sessions, competitor content landscape reports, editorial calendar creation, editorial management, writing, editing, research, design, illustration, placement of thought pieces, literature reviews, systematic reviews, meta-analyses, peer-reviewed journal articles, social media, and white papers.

THE RESULTS OF THE PARTNERSHIP

医疗保健初创公司的讲故事

影响

丹勋爵医疗保健初创公司

“未展开的团队提供出色的支持,允许我们的临床团队在我们的创新方法周围开发和组织内容。这项工作至关重要,并将在物理医学空间中建立XO的思想领导。未展开的团队是高能量和准备在每个会议上交付。他们通过研究和深入了解身体医学文献的额外一英里,以帮助我们的内容带到一个下一级。他们一直对他们在会议之间完成的工作留下了深刻的印象 - 他们概述了子弹点和一般的概要想法并创造一个吸引人的叙述。“

丹主,Director of Physical Medicine Services at Crossover Health

4.

Peer-Reviewed Publications Validating the Healthcare Startup

40+

Content Deliverables Promoting Thought Leadership

6.

较快

Untold Uncovered New ROI Insight that Crossover Members Get Better Faster than those in Traditional Healthcare Systems.

背景

交叉健康是一家位于硅谷的创新医疗保健创业公司。在过去的两年里,Untold内容已作为交叉的战略乐动体育足球内容合作伙伴,因为他们从9到25个雇主赞助的医疗保健诊所。

目标

  • 开发和发布具有临床专家见解的思想件;
  • 分析健康结果数据以支持价值主张;
  • 在企业公司的C-Suite Exects,福利领导人和员工之间产生品牌意识。

Inputs

内容战略开发,编辑日历创作,编辑管理,编辑/编辑,思路的折叠,文学评论,系统评论,同行评审日记文章,社交媒体和白皮书。

Outcomes

  • 在医疗保健杂志/期刊中实现了4个编辑展示
  • 开发了3个同行评审的出版物,并进行了多个文献综述,以支持临床研究结果
  • Revealed new ROI insights for sales & marketing team
  • 在所有临床团队中发达强大的企业内容策略。

出版物

洞察

“The Untold team offers excellent support that allows our
临床团队在我们周围开发和组织内容
innovative approaches. This work is essential and will
建立XO的思想领导力
medicine space. The Untold team is high energy and
准备在每个会议上交付。They go the extra mile
随着他们的研究和潜入身体医学
文学,帮助我们的内容带到一个下一级。我是
他们在他们之间完成的工作留下了深刻的印象
meetings–they take an outline of bullet points and general
想法并创造一个吸引人的叙述。“

–Dan Lord,交叉健康的物理医学服务主任乐动体育娱乐


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