案例故事:
创新讲故事加速硅谷医疗型创业的增长
挑战
Generate ROI insights and thought leadership credibility in digital health
解决方案
Developed and published thought-leading articles, peer-reviewed publications, trade bylines, and white papers featuring the insights of clinical and executive leaders
结果
通过ROI Insights和PEER审查的出版物验证了健康启动模型,从而证明了影响和关怀的价值
创新讲故事加速硅谷医疗型创业的增长
交叉健康是一家位于硅谷的创新医疗保健创业公司。For the last two years, Untold Content has served as a strategic content partner for Crossover as they scaled from 9 to 40+ employer-sponsored healthcare clinics.
Untold developed and published thought-leading articles, peer-reviewed publications, trade bylines, and white papers featuring the insights of clinical and executive leaders; analyzed health outcomes data to support value propositions; conducted multiple literature reviews to support clinical findings; and developed clinical care pathways to promote operational excellence and differentiation. We achieved 6+ editorial placements in healthcare magazines/journals; developed 4 peer-reviewed publications; revealed new ROI insights for sales team; and developed an enterprise content strategy across all clinical teams.
看看我们在交叉健康中使用中小企业创建的同行评审出版物之一:
项目目标
- 发布同行评审的出版物以验证品牌方法和差异化
- 工艺思想挑衅,行业领先的文章与行政和临床领导者
- 开发企业范围的思想领导战略
- 分析健康结果数据以支持核心品牌价值主张
- Generate external brand awareness among C-suite execs, benefits leaders, and employees at enterprise corporations
我们的解决方案
内容策略开发、专家ideat内容ion sessions, competitor content landscape reports, editorial calendar creation, editorial management, writing, editing, research, design, illustration, placement of thought pieces, literature reviews, systematic reviews, meta-analyses, peer-reviewed journal articles, social media, and white papers.
THE RESULTS OF THE PARTNERSHIP
- 综合身体医学以降低员工人口的成本提高了护理质量(职业与环境医学杂志)
- 冒犯综合征的患病率,预测因子和治疗:系统审查(综合内科杂志CHINESS
- 雇主赞助保健中心的综合针灸服务乐动体育娱乐(中国职业与环境医学杂志的)
- 你是工作狂吗?如何讲述它是怎么做到的(福布斯)
- 如何让工人停止坐着开始移动(员工利益新闻)
- 在工作场所创新低腰疼痛管理(企业健康杂志)
- 对我们的阿片类药危机综合护理(Managed Care Magazine)
- Catering to the Needs of Workers in Big Tech(Monitor on Psychology的)
- 为什么脊椎按摩服务可能是健康的下一乐动体育娱乐个最好的东西(员工福利新闻的)
- 最佳实践:精密物理医学(White Paper)
- 最佳实践:虚拟物理治疗(White Paper)
影响
“未展开的团队提供出色的支持,允许我们的临床团队在我们的创新方法周围开发和组织内容。这项工作至关重要,并将在物理医学空间中建立XO的思想领导。未展开的团队是高能量和准备在每个会议上交付。他们通过研究和深入了解身体医学文献的额外一英里,以帮助我们的内容带到一个下一级。他们一直对他们在会议之间完成的工作留下了深刻的印象 - 他们概述了子弹点和一般的概要想法并创造一个吸引人的叙述。“
丹主,Director of Physical Medicine Services at Crossover Health
Peer-Reviewed Publications Validating the Healthcare Startup
Content Deliverables Promoting Thought Leadership
6.
较快
Untold Uncovered New ROI Insight that Crossover Members Get Better Faster than those in Traditional Healthcare Systems.
背景
交叉健康是一家位于硅谷的创新医疗保健创业公司。在过去的两年里,Untold内容已作为交叉的战略乐动体育足球内容合作伙伴,因为他们从9到25个雇主赞助的医疗保健诊所。
目标
- 开发和发布具有临床专家见解的思想件;
- 分析健康结果数据以支持价值主张;
- 在企业公司的C-Suite Exects,福利领导人和员工之间产生品牌意识。
Inputs
内容战略开发,编辑日历创作,编辑管理,编辑/编辑,思路的折叠,文学评论,系统评论,同行评审日记文章,社交媒体和白皮书。
Outcomes
- 在医疗保健杂志/期刊中实现了4个编辑展示
- 开发了3个同行评审的出版物,并进行了多个文献综述,以支持临床研究结果
- Revealed new ROI insights for sales & marketing team
- 在所有临床团队中发达强大的企业内容策略。
出版物
- 如何让工人停止坐着开始移动(员工利益新闻)
- 在工作场所创新低腰疼痛管理(企业健康杂志)
- 对我们的阿片类药危机综合护理(Managed Care Magazine)
- Catering to the Needs of Workers in Big Tech(Monitor on Psychology的)
- Lord, D. J., Wright, J. R., Fung, R., Lederhaus, E., Taylor, K., Watts, S. A., et al. (2019). Integrated Physical Medicine Improves Quality of Care at Reduced Cost for Employee Populations.(职业与环境医学杂志)
洞察
“The Untold team offers excellent support that allows our
临床团队在我们周围开发和组织内容
innovative approaches. This work is essential and will
建立XO的思想领导力
medicine space. The Untold team is high energy and
准备在每个会议上交付。They go the extra mile
随着他们的研究和潜入身体医学
文学,帮助我们的内容带到一个下一级。我是
他们在他们之间完成的工作留下了深刻的印象
meetings–they take an outline of bullet points and general
想法并创造一个吸引人的叙述。“
–Dan Lord,交叉健康的物理医学服务主任乐动体育娱乐