阅读社区和蓝海克拉尼亚的社区和集体身份

“你可以做任何你想做的事。确保它是喂养灵魂的东西。“-Amanda Kranias，蓝色海牛扫盲项目和书店主任

为什么故事对创新过程有关？分享故事的创新者可以灌输哪些值？创新领导者如何激发创作者告诉和分享他们的成功和失败故事？

我们与阿曼达克拉尼斯说话蓝色海牛扫盲项目和书店关于我们的社区如何为它们内部的业务塑造，反之亦然。蓝色海牛在仅九个月内捐赠了超过15,000本书，并寻求将来更高的价格更高，从而更好地为辛辛那提的儿童服务。阿曼达谈到了社区为蓝色海牛的力量及其在城市周围的一对一捐赠和马纳塔尔说，他们的目标。在成为非营利性的第一年，蓝色海牛能够在九个月内捐赠超过15000本书！了解有关蓝色海牛识字项目和书店的更多信息以及辛辛那提社区如何通过购买他们最喜欢的书来帮助回馈。Amanda Kranias的创新故事是集体认同和人类联系的力量之一。

听播客

成绩单

该集发电支持来自Untold内容和数据+ Science的数据讲故事培训。乐动体育足球乐动体育266通过学习数据可视化和技术讲故事的最佳实践，将数据转换为强大的视觉故事。无论您是PowerBi还是Tableau的人 - 或者只是想更好地传达您的数据 - 这次研讨会将激励您查看数据中的故事。了解更多https://undoldcontent.com/dataStoryTelling乐动体育266Trining/。

插入广告

凯蒂[00:00:04]欢迎来到未罗革说的创新故事，在那里我们扩大了不带无国外内容的洞察力，影响和创新的解放故事。乐动体育足球我是你的主人，Katie Trauth Taylor。

凯蒂[00:00:19]Our guest today is Amanda Kranias. She is executive director at the Blue Manatee Literacy Project. She’s also founder of Haverford Ventures and she’s an operations strategy consultant. I’m so grateful to have you on the podcast today.

阿曼达[00:00:31]Thank you for having me.

凯蒂[00:00:33]所以告诉我更多关于让你成为蓝色海牛的原因，这完全是关于的。

阿曼达[00:00:39]好吧，我认为生活只是带领我 - 让我到蓝海。它是，嗯，它脱颖而出。我刚刚完成了一份咨询工作，实际上要花了一些时间，只是寒冷一段时间。而且，你知道，生活发生了变化。

阿曼达[00:00:58]出现这个机会。我遇到了凯文，我的业务伙伴，谁是美妙的。它只是迅速进入到位。就像在四周内，我们从不知道书店可以使用，你知道，创造一个非营利组织。

阿曼达[00:01:16]所以，它是 - 这是一个旋风肯定。它仍然是一年后。它仍然是。这都是好事。

凯蒂[00:01:23]绝对地。So Blue Manatee has such a special place in my heart. So for listeners who are not from the Cincinnati area, Blue Manatee is a beloved children’s bookstore in the Cincinnati area. And I have three kids, 5, 3 and 1 in age. So we are there a lot and have just a lot of sweet memories in that space and and it’s a well-loved brand.

阿曼达[00:01:48]And we get that on a daily basis like people coming in with their children and their parents brought them. And I mean, it’s – it started as The Blue Marble 30 years ago in Oakley and it’s and it’s remained there.

阿曼达[00:02:02]所以凯文和我经常，你知道，说我们不喜欢被称为所有者或创始人，我们有点接管管理，因为它真的在这一点上是一个属于社区的书店。

凯蒂[00:02:19]So so tell us what led you to purchase and uh started in this new role.

阿曼达[00:02:27]它实际上是一个Facebook邮寄，前任所有者忍受了。

凯蒂[00:02:32]I saw that post too.

阿曼达[00:02:33]是的，有一大堆我们，你知道，把手伸出并说，嘿，我可以询问这个吗？

阿曼达[00:02:40]哈顿博士派出这个非常伟大的古怪的问卷，做了很好的工作，你知道，拥有这些非常严肃的问题，但我猜的是真正告诉他的问题，以前更多地有关这个人的个性。

凯蒂[00:02:59]那些古怪的问题是什么？

阿曼达[00:03:01]Who is your favorite character in Willy Wonka?

凯蒂[00:03:06]你说什么？

阿曼达[00:03:06]查理和巧克力工厂？我选择了爷爷。

凯蒂[00:03:09]噢，好答案。

阿曼达[00:03:14]And it was – I don’t remember what all my answers were. It really was rather quick.

阿曼达[00:03:21]But it was it was just a really interesting, fun process. And I didn’t know Kevin before. Dr. Hutton put us together and said, you know, you guys both have great ideas, meld them together. The nonprofit was Kevin’s idea. And when he pitched it and was talking about it, I was like, oh, my gosh, that’s brilliant. Like, of course, we should do that. And then for the next we – three months – we completely shut the for profit down, reopened as the nonprofit got the bookstore back open. And then last year was just amazing, like I keep using that word and it – and I – I know people use the word amazing all the time, but I truly am awestruck that this is where my journey, you know, has taken me in that before January of last year, I just had no idea.

凯蒂[00:04:19]是的，那么当时你在冒险，对吗？告诉我更多关于这一点 - 这一刻的生活以及如何为你准备这一刻。

阿曼达[00:04:27]我 - 在此之前我 - 我必须用完整的套装工作，这是一个辛辛那提启动。伟大的。你可以想象的最好的团队。只是很有趣。这都是关于收藏品。就像星球大战一样。我的意思是，每天只是一个极客节。太奇妙了。

阿曼达[00:04:50]他们有这些伟大的想法和大量的能量，在那里的积极能量，这是 - 这是一个美妙的经历。我和他们一起运作。而且它 - 很高兴见到那个小组。我，天哪，我已经做了很多东西。我做了很多非利润，无论是志愿者还是，你知道，作为顾问。我喜欢辛辛那提的能力 - 你有这个启动Cincy生态系统，对吗？像每个人的#startupcincy。

凯蒂[00:05:31]我正在抬起手。我承认成为这一旅程的一部分。

阿曼达[00:05:36]And it’s – it’s a – it’s so wonderful because you have these people that are focused on, you know, entrepreneurial lifestyle and building these businesses, whether it’s tech or – or a H.R., whatever it might be.

阿曼达[00:05:54]But they’re taking that. And, and there’s just this underlying current of creating some kind of difference in the community in Cincinnati. And almost everything, whether intentionally hasn’t has a desire to or not.

阿曼达[00:06:12]它有一个社会影响因素，因为这一切似乎是一个关于我们如何建造辛辛那提的故事，我们如何使我们变得更好，我们如何加强我们已经拥有的伟大的东西？所以..。

凯蒂[00:06:25]我觉得它是我们集体DNA的一部分。

阿曼达[00:06:27]是的。

凯蒂[00:06:28]Maybe even if our sights are set on scalability and investment and financial gain, there’s – I don’t know that I can think of a single startup, even, you know, tech startup or not coming out of Cincinnati that hasn’t given thought to its impact from a social – on a social level.

阿曼达[00:06:47]绝对地。而且我认为这是真的。你知道，你知道，飞轮社会企业。

阿曼达[00:06:53]现在，这就是社会影响和寻找为其是辛辛那提或世界做出伟大事物的公司。

阿曼达[00:07:02]But just working to make businesses that give something back.

阿曼达[00:07:09]但我有这么多。如你所知，作为一名顾问，我会走进去。我会像，我不知道。不好了。喜欢，你应该在这里做什么。而且我从来没有一次，我可以思考我伸出手或用于指导或指导，并被告知，你知道，不，我没有时间。

凯蒂[00:07:28]这是正确的。

阿曼达[00:07:28]我觉得这是一个培养的生态系统。

凯蒂[00:07:32]我完全同意，是的。是的，我。

凯蒂[00:07:36]我想要。我认为这是形成我们的。我们都是年轻女性的创始人。

阿曼达And thank you for saying young, young ish.

凯蒂[00:07:46]我的意思是，我们不是Gen Z或任何东西，但是。是的。

凯蒂[00:07:51]我认为，在我们的价值体系和我们的心中形成了一些东西，因为我们继续采取更多领导作用，并管理更多，希望为别人创造别人始终牢记的机会，以便导师多么重要。如果我们对此开放，我们会继续建模我们从其他高级人员看到的行为。我认为这是培养这种生态系统的重要组成部分。

阿曼达[00:08:23]I agree. And I I think the university’s being involved like UC, Miami University. I know Northern Kentucky University has a great program as well. But having those, like you said, as people and leaders, your professors, the people that know that have lived a life and have this experience. And then turning around and not just teaching a class, but actually creating programs outside of, you know, regular curriculum that’s, you know, grounded in networking and bringing people together. And how do I take these students that are getting ready to go out into the world and have this drive to do something and and get them set up for a win?

凯蒂[00:09:06]Yeah, I agree. I’m seeing a trend. And this is not just a Cincinnati trend that’s around the nation, but more universities are creating entrepreneurship programs and trying to help students see it. More students are demanding that kind of thing, too. They want to be entrepreneurs or think about having their own companies or creating something new. And I think it’s really great that more universities are starting to create programs like that and create relationships with industry and with other, you know, startup founders in order to help students get real-world experiences at that. So tell us about the nonprofit and its mission.

阿曼达[00:09:48]所以蓝海海牛扫盲项目......

阿曼达[00:09:51]是专注于扫盲。我们专门针对四至八岁的儿童和UH社区，这些社区主要是人们会考虑需要一些援助的弱势或社区。我们有13所合作学校，合作伙伴学校是其中的大部分。在自由或减少的膳食计划中，学生机构是95％或更多。学校往往没有在课堂图书馆，图书馆一般，你知道，永远是公共图书馆系统的一个如此巨大的粉丝，因为很多社区，那就是孩子对书籍的进入。

凯蒂[00:10:38]是的。是的。

阿曼达[00:10:40]So the gist of the program is that for every book you buy through the Blue Manatee, we donate a book to a disadvantaged student. Last year, the community responded great. We donated over 15000 books in nine months. And hopefully this year that number gets blown out of the water. It’s such an important part of making sure when we’re talking about, you know, how we how we tell our story is.

阿曼达[00:11:09]You know, Kevin and I, we we push the paper and, you know, pay the bills, that kind of thing.

阿曼达[00:11:15]但如果我们没有社区的合作伙伴组织的支持，这座城市，就像我们没有那样，这不起作用。正确的？它不起作用。

阿曼达[00:11:29]If people don’t buy books, we can’t give books because that’s how we afford to give the books. So that’s been just.

阿曼达[00:11:37]你知道，这是一种祝福你的灵魂。就像，如果我们能够得到这个词，如果我们可以继续谈论我们可以作为一个社区所做的事情，就像一个团体一样，我们可以做些什么。我希望并祈祷，你知道，我们今年捐赠了三万本书，或者更多。

凯蒂[00:11:58]是的。

凯蒂[00:12:00]绝对地。我认为从这个枢轴和蓝色海牛的身份中学习了这么重要的教训。如果您在受利润或影响的非营利组织中，这无关紧要，但能够考虑同理化的力量和慷慨的力量。

凯蒂[00:12:22]I don’t think that you have to be very wealthy to have a generous heart. And…

阿曼达[00:12:28]绝对地。

凯蒂[00:12:28]即使是从创新的利润方面看到更多。人们，特别是消费者，了解有社会使命的品牌，特别是一个型号的品牌。而汤姆的鞋子就像原来的呃，我不会说原来，但喜欢。

阿曼达[00:12:47]这是每个人都认为的第一个，哦，汤姆的鞋子，对。

阿曼达[00:12:50]是的。就像汤姆的鞋子一样。是的。

凯蒂[00:12:53]还有另一个。

凯蒂[00:12:54]我认为甚至在这个城市中有很多非营利组织，就像我喜欢社区问题，并且他们跑了避难所。和较低的价格山。当你在那里举办商业活动或在那里婚礼时，他们会免费为社区中的一个人提供。是的，这太棒了。而不是选择只是最漂亮的。它实际上非常漂亮。这太好了。但是，就像说，我只是选择某些东西，你知道，选择你一直选择的东西。思考消费者越来越多的人想要从拥有的品牌购买，这些品牌都将其努力提供给特定的社会原因。

阿曼达[00:13:35]And I – I do truly believe that that is where we are headed as – as a people. I think collectively, no matter what background where you’re from, I do think people are being more aware of how their money is spent.

阿曼达[00:13:53]这不是一个秘密的独立书店，他们正在挣扎，对吧？就像我们赢得它一样。我们所有人。我们有这么棒。We just have this great collective, I guess would be appropriate word of independent bookstores, and if you got down bound books, you’ve got Roebling, you’ve got, you know, Joseph Beth and I feel like, you know that those people. OK, maybe Joseph Beth. But none of those people got into it because, oh, I want to make, you know, a ton of money. There’s some kind of passion about giving back and about being a gathering place for people to come together and share ideas and – and, yes, buy a book. But there’s so much more to it. And I think that that mentality actually is circulating more and more within just different – different groups, different people and different ways they’re coming together.

阿曼达[00:14:53]和。我喜欢它。你知道，我们在一个孩子的创意角落里。我希望我昨天对克利夫顿大道的权利说。我们把一个法力坦克和一个法力坦克在书架里放入书架，然后我们用书籍填充货架，孩子们可以自由地拿捐赠的书是免费的，把它们带回家。如果书架开始空空，他们可以将它们带回另一个人，我们只是带来更多的书籍并填补它。而且我站在这就像可爱的空间。

阿曼达[00:15:31]它只是。有这个人，艾米丽，谁在那里，她每天都在工作。而且，你知道，她是。I don’t know how much money she makes, but I know nonprofit world and I know that she’s doing this out of, you know, some kind of passion and compassion and just being in that space, in these the space for kids to come in. And, yes, read a book and and sit. It’s safe and it’s secure. And there’s so many people just here in this city that that’s what they do every day.

凯蒂[00:16:02]是的。

阿曼达[00:16:02]他们只是想给孩子这样的,你知道,great start.

阿曼达[00:16:08]You know? Yeah, you’ve got some hurdles in front of you. But we’re here to help. And how can we do that in any way possible?

凯蒂[00:16:14]是的。

阿曼达[00:16:14]是的。

凯蒂[00:16:15]您是如何提出您对蓝色海运的新身份发布的？因为之前是一个用于利润书店。正确的。独立书店。为了利润。因此有一种调整和变化的时期。

凯蒂[00:16:31]然后你以这种新的方式重新打开门。所以你可以告诉我们你如何以一种新的重塑方式到达，但这也是社区中已经存在的内心和灵魂。

阿曼达[00:16:46]我觉得这有很多。胡顿博士和沙质总，约翰和桑迪，他们做了我们现在正在做的工作总是在他们的心中，然后是蓝色海牛的一部分。

凯蒂[00:17:03]是的。

阿曼达[00:17:05]我们刚刚拿起那个球，他们已经和它一起玩并跑了。因此，这一点已经存在这种基础，这是我们的基础。

阿曼达[00:17:22]和赫顿博士是,你知道,还是我的人would turn to you and say, you know, this is what we’re trying to do. He lives and breathes literacy every day at Children’s, so at, uh, Cincinnati Children’s. So he’s a great resource. I would say we are still facing that challenge of getting the word out.

阿曼达[00:17:44]当你30年来的孩子的书店时，很难让人认识到你。我们仍然非常专注于这家商店，显然在儿童商店之外。但是，我们为每个人销售书籍，书店为所有年龄段带来书籍，所以我们仍然克服了，而且我认为这将是一段旅程。我不认为这将是一件容易克服的事情。保留名称有利弊。你知道，我们想要。这是一个可识别的徽标和名称，你不想给出那个。但与此同时，它确实创造了一点屏障来翻转那个开关。

凯蒂[00:18:43]Sure, sure. Yeah, that makes sense. Yeah. Yeah.

凯蒂[00:18:46]那么明年举行蓝色海牛举行的是什么？

阿曼达[00:18:49]我的天啊。没有讲述。希望更多的是我们去年的东西。

阿曼达[00:18:57]这家商店里面有很多事件，商店外的很多事件，但更重要的是，只是。更多法力储罐，更多的扫盲计划。你知道，我们已经开始了三个不同的识字计划。

阿曼达[00:19:15]That are, you know, Oyler’s, a great, great school, too. Yes, they’re so.

凯蒂[00:19:21]哦，我的论文研究是......

阿曼达[00:19:23]天啊。

凯蒂[00:19:24]牡蛎学校或价格山，因为我 - 所以我的一些研究是在Urban Appalachian身份附近。某些城市政策将支持或忽视该社区。

阿曼达[00:19:35]是的。They they’re just so welcoming to we show up with an idea and they’re like, well, maybe not, but we can do it. Try it this way.

阿曼达[00:19:45]They’ve been very beneficial in helping us structure the different programs. And now they’re starting to you know, these programs are starting to branch out and and reach more children. So I would say, you know, those are our top priorities. How many children do we get to, you know, help this year? And and everything else is just making that happen. Making that work happen.

凯蒂[00:20:09]Can I ask you maybe you might feel like a strange question?

阿曼达[00:20:12]好的。

凯蒂[00:20:13]您对创新者，其他创始人提供什么建议，无论是在创始级别甚至负责创新大公司内部的人 - 您对他们有什么建议？当思考如何在情感和社交使命水平上思考如何与故事联系时，你可以借给他们的观点？

阿曼达[00:20:40]I think you have to look inward first. What would speak to you? What moves you? You know, it’s two different things.

阿曼达[00:20:51]如果你正在做一些事情，那就是你的热情。讲述这个故事并创造你的故事是在一个大公司内部的时候更容易，你已经在你身边有他们的界限，你正在研究他们的项目。发现这个故事可能会更困难。我们如何进入公众？我们如何联系我们的消费者？

阿曼达[00:21:15]但我认为如果你可以花点时间和看看，好吧，好吧，我是消费者，我不一定只是这个员工。正确的。并找出将我联系到这个的内容。我认为这是最好的事情。

凯蒂[00:21:34]我们的客户之一，这让我想起了我们的客户，从去年开始形成一个围绕着你灵魂与你一起工作的想法的初创公司。

阿曼达[00:21:43]我喜欢那个。

凯蒂[00:21:44]I do, too. I think there’s actually sort of a cultural narrative forming, perhaps not just in Cincinnati, but I hear it in our city, which is I was in a big corporate and my soul went away.

阿曼达[00:21:58]That’s me!

凯蒂[00:21:58]So I left. Is it? Yeah. Yeah.

凯蒂[00:22:01]I left in order to pursue my my other passions and and those individuals, often the story is OK. So I founded a startup or consulting company or something like that. But it’d be interesting to see how we can keep trying to even how large companies can continue to remember to put the soul and put empathy in to all that we do and to bring our employees, allow them to bring their lives and their passions with them to work.

阿曼达[00:22:31]Well, I I spent 12 years in finance and I had no idea what I wanted to do. But I knew that I was dying inside being there. Like I didn’t belong in the culture. I didn’t fit in that culture. It was not enjoyable to get up and go to work every day. And so I quit. But I didn’t know what my next step was going to be. I was living in San Francisco. I worked for a wonderful company. I made a great paycheck. And it just you get to that point, it’s like I I can not get out of this bed and go to that place again. And I know I have two young daughters and I continually try to instill in them like you can do whatever it is you want to do. Just make sure it’s something that feeds your soul. Because. You know, you’re young and you feel like you have this whole great big life in front of you.

阿曼达[00:23:33]But you reach a certain age and realize, dang is a short amount of time, we have to be on this planet and and making sure you spend you know, this is the place you spend the majority of your time.

阿曼达[00:23:45]Why be somewhere that sucks. That’s you know, I don’t know how else to put it.

阿曼达[00:23:51]I agree. Even if you don’t make the biggest paycheck or or you know that you’re not driving the best car, living in the biggest house. It’s so much better to put your head on your pillow at night and be like. And smile and to know you. You did something that day that whether it impacted other people or just yourself, it it made a difference.

凯蒂[00:24:17]而且我的意思是，不要把这么多的商业叠加在这一点之上，但消费者期望越来越多。And we not only want to bring our souls with us to work, but we also expect that the companies and the brands that we will love and cherish will have will allow us to bring our souls with us to the things that we buy so that there’s transparency around where it’s coming from. Was it ethically sourced? Is it healthy? What are the long term impacts on the environment? How does this you know. Is it evidence based?

阿曼达[00:24:48]我们可以在这里超级超级。

阿曼达[00:24:50]Yeah, like it affects everything around us.

阿曼达[00:24:54]我曾经习惯过。没有取笑它，有点像，什么是哎呀？什么。测试。我的朋友们，我们去一些公司进行采访，他们说我们不得不采取个性测试，我们必须这样做。而且我喜欢，那很奇怪。喜欢，你为什么要做一次？喜欢，他们会采访你。他们要跟你说话。正确的。 And and it’s not until I got older at this point in my life that I’m like, really, people were touching on this way back when. You know, like there’s a reason for that. We don’t if you love what you’re doing, if you’re at all passionate about what you’re doing day in and day out at work, you’re going to be a better employee. You’re going to be more productive and efficient. And if you’ve got, you know, a bunch of people with sad mugs on all day and, you know, just sitting at their desk waiting for those moments to tick by, you’re not getting. You don’t have the best workforce.

凯蒂[00:25:52]正确的。是的。如此真实。我认为从区域和经济发展的角度来看，我们看到更多的城市支持创新。在其所有形式中，不仅是在可扩展，可投资的科技界，而且在创造性和生活方式的业务中，我们也看到这是一种趋势，人们想要携带他们的激情。因此，试图创建支持该系统，并授予支持该系统和企业家集线器启动中心的机会，为人们提供合理的地方，以便远程协作和工作。而这些是我知道的事情，因为我试图开始一个创意咨询公司，让那些在地上，我需要那些在没有贫困的情况下成功地做到这一点。

阿曼达[00:26:44]Exactly without thinking yourself into debt.

凯蒂[00:26:47]正确的。正确的。是的。是的。

阿曼达[00:26:49]It’s nice because you don’t have this whole us and them kind of mentality anymore like it used to be. Oh the entrepreneurial lifestyle. Oh, the corporate lifestyle.

阿曼达[00:26:58]而且你知道，永远不会见面。但这不再是真的。你知道，你有kroger和p＆g做这些伟大的内部智囊团和和。

凯蒂[00:27:13]并与初创公司打开飞行员。

阿曼达[00:27:15]是的。

凯蒂[00:27:15]也。因为我认为辛辛那提在进入该地区的风险投资量最令人难以置信的增长的地方。并且启动生态系统的支持数量来自我们地区的大公司的大部分，是的，是的，我们知道我们需要通过与初创公司进行合作来拥抱中断。

阿曼达[00:27:41]正确的。是的。我的意思是，离心机基于该方面建立了相当的存在。

凯蒂[00:27:46]是的。是的。

阿曼达[00:27:48]这是我认为这就是让辛辛那提在一个非常嘈杂的，拥挤的人中脱颖而出的东西。

阿曼达[00:27:58]和媒体。正确的。我看到你每天都有这么多故事，媒体故事和追求启动生活和创新以及所有这些。有这些文章，你知道，在辛辛那提在这里发生了什么。

阿曼达[00:28:17]是的。好的。

阿曼达[00:28:19]我甚至无法直接飞行。这是你知道的，这是奇怪的。

阿曼达[00:28:25]但我认为这是什么变化是这些关键人物进入或者就像我们可以在这里做某事，并刚刚工作，并保留了那些人的网络。而且，你知道，我们的大小现在很大。而且当你有大学和你的公司，加上你的小小的时候，你知道，只是入门，学生们出于校外工作。谈论这是令人印象深刻的。

凯蒂[00:28:55]我喜欢我们结束了社区和集体身份的重要性，因为它是我们开始的地方。那么人们在哪里可以了解蓝色海牛扫盲项目的更多信息？

阿曼达[00:29:07]Bluemanatee.org.

凯蒂[00:29:09]惊人的。

凯蒂[00:29:09]And you can follow them on social media @bluemanateebooks. Amanda and your @ handle is Amanda Kranias?

阿曼达[00:29:17]是的。完美的。

凯蒂[00:29:18]所以，阿曼达，我很感激这次谈话。听到你在职业生涯中的几个不同时间，最终目前已经过了一个社会影响使命，这真是令人鼓舞。很酷。非常感谢。

阿曼达[00:29:34]Thanks for having me.

凯蒂[00:29:37]Thanks for listening to this week’s episode. Be sure to follow us on social media and add your voice to the conversation. You can find us at Untold Content.

你可以听更多的剧集创新播客的解开故事。

*访谈不是个人或企业的认可。