案例故事：
Viral Social Media Campaign Sparks Regional Rallying Cry for Kids in Need
挑战
邀请Duffle Bag捐赠并提高公众对寄养儿童需求的认识
解决方案
概念，开发和协调#duffleshuffle竞选活动，招募30个影响力，携带铲斗跳舞，引发了一种病毒社交媒体运动，激发了个人和组织，为寄养儿童提供了捐赠
结果
在所有社交网络的30天内实现了64k次观看的有机景点，捐赠了1,900个铲斗袋
肯塔基州北部的儿童之家#duffleshuffle竞选活动
家庭外部护理的肯塔基州儿童的数量在历史新高。4月是虐待儿童预防和意识月。为了回应这一现实，肯塔基州北部的孩子们聘请了无国界内容来制作社交媒体运动，为寄养儿童创造意识。乐动体育足球我们与社区成员的撰写支持和协调导致#duffleshuffle，我们鼓励观众捐赠一个缠绕袋，并通过与它跳舞来对原因带来运动，并最终传播了没有孩子应该把他们的物品放在一个中在危机和过渡时期的垃圾袋。
看看#duffleshuffle汇编视频我们脚本，并与吠叫松鼠媒体合作，Cincinnati的首映式视频制作和数字营销讲述者以及我们的合作者：
To hear our case study report on the #DuffleShuffle, watch this overview!
项目目标
- Increase awareness of foster care needs in the Greater Cincinnati region while honoring National Child Abuse Prevention Month.
- 将大慈茵金尼居民和国家参与积极的运动，以更好地获得寄养组织支持的儿童和青少年的生活。
- 将货币和Duffle Bag捐赠增加给肯塔基州北部和其他寄养的组织的儿童之家。
我们的解决方案
We conceptualized the #DuffleShuffle viral duffle bag drive and made the social media campaign a reality by connecting community leaders and residents around the cause and representing their support in campaign videos. The #DuffleShuffle encouraged the community to help ensure that no child would have to put their belongings in a trashbag during foster home transitions. We inspired user-generated videos by individuals, families, workplaces, classrooms, and faith communities who recorded themselves doing the “Duffle Shuffle” after purchasing and stuffing their duffle with items.
伙伴关系的结果
- 脚本，拍摄和促进了一个2分钟的促销视频，具有备受关键的影响者，做了#duffleshuffle加上对问题的令人衷心的讨论以及如何参与。
- 协调影响运动导致30 videos (10-20 seconds each) of key individuals and groups doing the #DuffleShuffle and circulated on social media.
- Wrote the content for www.DuffleShuffle.org, including options for corporate sponsorship, volunteering, & becoming a foster parent.
- 写道并分发了超过215个社交媒体帖子和6个视觉广告，以引发成熟的病毒竞选活动
the impact
- 社交媒体内容在CHNK社交网络的30天内实现了63,869次观看的有机覆盖范围。
- 为CHNK和其他寄养组织捐赠了超过1,900个Duffle Bag捐款。
对社交媒体的印象
Duffle bags donated
影响者招募了
非营利组织的社交媒体营销：一个案例研究
肯塔基州儿童的数量在家外关怀hit an all-time high8,188本月 - 同期被认为是儿童虐待预防和意识月。为了应对这一现实，我们北北肯塔基州的河边的邻居带来了无解脱的内容，用于制作社交媒体运动，为寄养护理中的儿童产生认识。乐动体育足球我们与社区成员的撰写支持和协调导致#duffleshuffle，我们鼓励观众捐赠一个缠绕袋，并通过与它跳舞来对原因带来运动，并最终传播了没有孩子应该把他们的物品放在一个中在危机和过渡时期的垃圾袋。看看#duffleshuffle汇编视频我们脚本和共同制作的合作Barking Squirrel Media，辛辛那提的首映视频制作和数字营销讲故事者和我们的合作者：听取我们的案例研究报告#duffleshuffle，观看此概述！项目目标•提高大辛辛那提地区对寄养需求的认识，同时纪念国家虐待预防月份。•将大辛辛那提居民和国家参与积极的活动，以更好地养育儿童和青少年的生活。•将货币和Duffle Bag捐赠增加给肯塔基州北部和其他寄养护理组织的儿童家。我们的解决方案We conceptualized the #DuffleShuffle viral duffle bag drive and made the social media campaign a reality by connecting community leaders and residents around the cause and representing their support in campaign videos. This is a campaign strategy many have used before, with some opting tobuy Tiktok fansto help get it off the ground. This one is a little different, though. The #DuffleShuffle encouraged the community to help ensure that no child would have to put their belongings in a trashbag during foster home transitions. We inspired user-generated videos by individuals, families, workplaces, classrooms, and faith communities who recorded themselves doing the “Duffle Shuffle” after purchasing and stuffing their duffle with items. As lead writers and project manager for this effort, we:- 脚本化了2分钟的促销视频，具有钥匙的影响者，做#duffleshuffle加上对问题的讨论以及如何参与讨论。
- 协调影响运动导致30 videos (10-20 seconds each) of key individuals and groups doing the #DuffleShuffle and circulated on social media.
- Wrote the content for www.DuffleShuffle.org, including options for corporate sponsorship, volunteering, & becoming a foster parent.
- Wrote and circulated over 215 social media posts and 6 visual advertisements that achieved an organic reach of 63,869 views within 30 days across CHNK’s social networks. If only we decided to utilize a well-known growth service likeinstazood，这些数字可能相当高。
- Achievedover 1,900 duffle bag donationsto CHNK and other foster organizations.
- We creatively activate audiences through researched insights.
- 我们协调创意专家将多维项目带到生活中。
- We build empathy and depth into our work, ensuring that communities are reminded of big-picture goals and the personal impacts that make giving rewarding.
