劳伦普拉塔托的创新未来

劳伦普拉塔托的创新未来

“Innovation is an industry, but innovation is also what creates our future. This is an amazing organization and I’m so happy to be working with an organization that works to help women along in innovative roles – so really, working toward true gender equality in the sphere that shapes all of our futures. And it’s pretty cool.” – Lauren Imparato

为什么故事对创新过程有关?分享故事的创新者可以灌输哪些值?创新领导者如何激发创作者告诉和分享他们的成功和失败故事?

我们说话Lauren Imparato.,合作社和联合创始人The Association,畅销多国,多语言畅销书的作者,RETOX是一家消费者触摸公司的顾问,包括创新妇女以及I.AM.You的前任首席执行官和创始人,以及她在10次以后成功退出的一类健康/健身/健身业务年。Lauren与我们享有她在各行各业的创新者的职业生涯长期使命。

了解有关劳伦的更多信息:

个人博客:www.laurenimparato.com.

目前的写作:www.betweenthewaves.co.

The Association:www.theassociation.us.

书:https://www.amazon.com/RETOX-Yoga-Attitude-Healthy-Solutions/dp/0425278506

Digital Yoga Library:retox.yoga

劳伦普拉塔托的创新未来

创新者。企业家。作者。世界知名的演讲者。

Raised in Northern California,Lauren Imparato.向东到普林斯顿的教室,毕业于华尔街的交易楼。在Stints在伦敦,伊斯坦布尔和拉丁美洲开始的公司开始业务后,劳伦在2009年将其工作作为摩根士丹利固定收入的副总裁,以自我启动I.AM.You。,一种善良的健康,健康,健身公司,她在十年后退出并编写了一个多国畅销书,RETOX(企鹅random House,2016)

劳伦被誉为全球顶尖的创业专家之一。她在中央公园大草坪上带领万人参加了课程,分别在时代广场、马德里、巴塞罗那、巴拿马与3000名观众交谈,在伊比扎开幕周末、戛纳电影节等地。被评为100名“健康女性”之一Elle’s “This is 30,” Lauren has been profiled in over 500 outlets includingDr. OzCNN.WSJ.时尚彭博福克斯生意Entrepreneur成功自己纽约杂志The Financial Times纽约时报Marie Claire SpainNY1电视台tBBC.The London Financial News,a full page profile inLife & Style那as well as the cover ofMarie Claire。她的第一个博客被Tumblr选择为世界上最适合的世界之一,并自然地走两次,自从退出她的业务以来,劳伦建议并咨询企业家和公司在业务和品牌策略的Nexus上。儿童书籍包括在内,茁壮成长出来的东西,并将孩子们归结为现实。她目前写道波浪之间and advises a portfolio of companies on brand and marketing. She is also the founder of “The Association,” a first-of-its-kind global leadership community of elite, extraordinary women.

Lauren持有国际葡萄酒中心的中级证书,精通三种语言。她在藏族瑜伽哲学的萨卡瑜伽哲学中被命名为“太阳的女神”,拥有多个健康认证,并以普林斯顿大学的浪漫语言和文献中的一个BA暨颂歌。

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TRANSCRIPT

这一集发电由未能内容的创新讲故事培训供电。乐动体育足球乐动体育266在这种沉浸式和互动的故事驱动的经验中增加购买。您的团队在哪个讲故事技术的最新项目,原型和投票 - 并通过25个史诗般的创新故事的史诗例子来启发。在UntoldContent.com/innovationStoryTellingTrinking的更多信息乐动体育266了解更多信息。

凯蒂泰勒创新(00:00:04)欢迎来数不清的故事那where we amplify untold stories of insight, impact and innovation powered by untold content. I’m your host, Katie Trauth Taylor. Our guest today is Lauren Imparato. She is founder and former CEO of AMMU, a 360 wellness lifestyle brand and fitness company, which she exited recently after 10 years of success of growth, profitability and innovation. Lauren is also the best selling author of the book, RETOX Yoga, Food and Attitude Healthy Solutions for Real Life. Lauren, I am so grateful to have you talk with us today about your experiences as a founder and an innovator as well as an advisor to other companies. Thank you so much for being here. Thank you very much for having me. So I love how you break down this idea of the impact this story has on innovation and create, live and perceive. There’s a lot of conversation out there about story living, meaning typically it’s defined as a brand trying to create an experience for a consumer that helps them feel as though that experience becomes a story and that they are part of that story or even that that story living is sort of part of our everyday lives. Now, we sort of imagine and envision certain stories about our lives. And we want the products, the services, the people who we interact with, the communities that we build to all kind of fit within those narratives about ourselves. Is that what you’re referring to when you say create, live and perceive?

Lauren Imparato.[00:01:41]在某种程度上,是的。但我认为你所提到的真正是专注于生活的部分。But I think that how a story is created affects not only how it’s lived, but how it’s perceived by the user, the consumer, the public, etc.. So I think that the other two prongs are actually really, really important and often forgotten about a lot of the time companies. And the first focused so much on the living of the story. They forget that the nuances of how it’s created actually matter.

凯蒂泰勒[00:02:13] Yes, yes. Well, as a content creator, of course, I am so passionate about what you’re referring to. Tell me more about your experiences as a founder and the ways that you were able to create a story around that. The brands, obviously, you’re an author as well, so you’re a natural storyteller.

Lauren Imparato.[00:02:31]嗯,你知道,我认为我们经常认为创业或讲故事是一种人或一种类型的公司或一种类型的东西。我自己将自己标记为许多人的非创意。这花了很长时间才意识到讲故事和创造力来自很多不同的角度。我是大学的文学,浪漫,语言,文学专业,然后我直奔华尔街,在交易楼上工作。在那里,我帮助在土耳其和巴西和国家和伦敦开始的企业。那是很多讲故事。这是如何讨论这种政治运动的这一金融产品,或者这是一个经济运动,并讲述一个故事,这是正确的故事,以判断公司和客户。而且自然翻译,即使您也不考虑它作为讲故事,创新或企业家也会进入其他层次。所以它有点来自某种方式。我认为强迫故事一般,在一天结束时,认为他们被消费者或客户攫取所强迫。

凯蒂泰勒[00:03:34]现在,我喜欢这些点。我认为你的背景是如此有趣。你能告诉我们那个时刻你离开华尔街以追求自己的公司吗?你的一些恐惧是什么?告诉我们你个人故事的那部分。

Lauren Imparato.[00:03:48]这是可怕的。我真的从来没有想过我要做我对某一点的事情。我真的把目光放在了坚定的公司。那里有一个特定的女人一直对我印象深刻,我想和她一样。我认为当我退休时,我会将健康视为侧面项目或各种各样。但我开始注意到,使用你的短语,在我周围讲述的故事以及我们在我周围收到的故事,关于每个人的个人健康和健康。你必须记住,15年前,没有健康和健康的行业。现在存在的方式刚刚并没有真正存在于幅度,大小,可访问性。我开始教授和教练作为一种爱好的认证。我的同事和朋友遍布交易楼,跨越不同的城市,跨越所有不同的行业。 And it was there that I realized that in a way their story about how to be healthy was not really the reality. They had told themselves the story that health was difficult, complicated, yoga was new agey nutrition meant that you could only eat salad. And I went in and tried to shift that story. And in my free classes and teachers and coaching, I started to realize that this got a lot of momentum and over very short but quick, but long periods of time decided to quit this career. And I have to on the scariest days of my life, including the fact that for like the week before. Forehand, I just kept bringing out pairs and pairs of high heels that I had under my desk. And you go in with all those shoe that’s like the new shoe wardrobe coming.

凯蒂泰勒[00:05:28]哇。我喜欢那种视觉。但这是你职业生涯阶段的最后回忆之一。

Lauren Imparato.[00:05:35] That and wanting to puke. As I walked into my boss to tell me, I was to tell him I was quitting.

凯蒂泰勒[00:05:39] So what was the vision at that point? Can you take us on a journey? Obviously, it was scary. I remember when I quit my job as well to pursue entrepreneurship. It was a really scary conversation. But tell us, what did you have?

Lauren Imparato.[00:05:54] And so what I had at that point at the time with the foundation that I had with yoga teacher training, I was a nutritional coach in training and I finished my official degree yet. But I had been experimenting with myself and colleagues who were very willing and kind and mindfulness training. And I had been doing this all for free on my weekend and my free time in the evenings. And I had been working on clients and consumers. I’d been teaching these free classes. So I had a foundation over many, many, many, many months and seemed almost like a petri dish. Let’s call it what would work and what didn’t work, what resonated and what didn’t resonate, what words jived and which pronouns actually turn people off. And as I was sitting there on the trading floor out at night with my friends who worked in Wall Street, I really came to realize that there was not a lunch for health and wellness that spoke to the type of a go-getter in the know, like someone that wants to work hard, play hard. They want to have a social life, a grooming career, and they want to be healthy. They want to go to that best restaurant, have that bottle of wine, but feel like a billion bucks the next day and succeed in all these different aspects of life. And that was really my portal was really a way or a lens or a toolkit of how to keep it together in modern life, which naturally translated into a book.

凯蒂泰勒[00:07:13]是的,是的,绝对是,它真的建立了这一令人难以置信的社区,他们也为他们的生活具有同样的愿景和目标。我很好奇,你知道,当然,你是作者。你有一个作为英语专业的背景。我们也有一个共同点。我很想知道现在,这几天我看着你的公共存在,你首先定义自己作为创新者。并且我同意。我认为有很多人在健康空间的健康状况中可能不会把它作为他们的第一名,你知道,标语或定义它们的东西。你为什么选择称自己为创新者?

Lauren Imparato.[00:07:54] You know, to be honest, a lot of people were calling me an innovator and I didn’t feel it, but I realized that all the things I’ve done in my life so far and the things that I continue to do and aspire to do, they’re all in innovation space, whether that’s innovating these small businesses that I started while I was in college to innovating the way that the coffee shop in Palo Alto that I worked at as a first as a dishwasher, then as a bus girl, then as a cappuccino maker, and then as a register person innovating how that was done to the way I did things on Wall Street, the way the firm did some sort of things on Wall Street to industry, to all the products that in between. I’ve never defined myself as a health and wellness person. Business and innovation are what I like to do best, and within that, the storytelling.

凯蒂泰勒[00:08:45]是的,当然,你也是女性的顾问,当然是女性和创新。告诉我们这一点和一些增加该身份的方式。

Lauren Imparato.[00:08:58] Innovation is an industry, but innovation is also what creates our future. And this is an amazing organization and I’m so happy to be working with them that works on helping women along in innovative roles, innovation roles. So really true gender equality in the sphere that shapes all of our futures. And it’s pretty cool.

凯蒂泰勒[00:09:20]是的,绝对,仍有相当多的赔率仍然依赖于美国,因为妇女在获得风险投资和男人可以的同样的方式方面取得成功。因此,它非常简洁地看到组织形式,再次创建社区,创建一个更大的故事并放大妇女也是如何创新者,也可以成功。

Lauren Imparato.[00:09:48]如果我可能会,我甚至会调整一下你所说的一点点。我认为女性可以成为创新者。我认为他们是,我认为女性。好的。Whether it’s, you know, finding something that gets lost or significant others or how to put dinner on a table in a different way, like there’s a quote unquote, more female things or things that have nothing to do with the home, feel like we’re constantly looking at problem solving in a different way. I don’t know if that’s from a DNA perspective, perhaps related to our caretaking and nurturing nature. That is that it has shown that it is the way it evolves. But I do think that we are innately, in every female, an alien invader.

凯蒂泰勒[00:10:27]是的,我完全同意。我在你的写作和你的内容中看到,你也是一名教师。所以我认为这很有意思。作为创新者,您有这么多不同的身份,作为一个商业人士,作为一个作者。而且似乎在你的瑜伽实践或你的前工作室和你建造的业务中,你有一颗心赋予他人和教学。你能告诉我们你所学到的,你知道,讲故事,特别是你如何将其融入你创造或建议的品牌?

Lauren Imparato.(00:11:02)你知道的,在一天结束的时候,我们买things, consume things, join things, share things, because it touches part of our something. Emotional, emotional doesn’t have to be like a songfest emotion. Something strikes a chord. And I’ve always found that being real is my best voice. There have been times along the decade of IMU that I, for whatever reason, decided to sort of adjust my voice, which would then affect my storytelling because I felt that I needed to be a different way. Or someone told me for a contractor project I needed to be in a different way. And it never worked. Yeah, and for me, being real is my voice, which is the way I tell stories. And I try to hide the companies that are most attractive to work with me or advising me or sensing that either they’re trying to be real, but it’s not it’s not coming from within or they don’t know what real needs to them.

凯蒂泰勒[00:11:59] I can’t tell you the number of times I’ve been in a meeting or getting onto a meeting, preparing for it, thinking what tone of voice should I take? I need to know every single factor that’s running through my head. I want to lower my tone of voice or I want to be a little more delightful in this conversation or I need to be strict in this conversation. I just stand my ground like I get in my head so much about the way that my voice sounds and the way that my story sort of comes across in a business context. It really is such an interesting challenge.

Lauren Imparato.[00:12:30]我实际上有,人们就像不是华尔街和金融,在企业界中的企业世界幸存下来。作为女性,我只是自己。而且我认为这是他们雇用我的原因的一部分是为了我的任何东西。正确的。然后,健康,健康和健康行业因其不存在而不是。我看到人们如何认为人们在健康和健康中,人们在瑜伽中,在冥想中,营养应该有一定的声音。我开始了我的整个业务,继续发展我的业务,​​因为它是可怕的,可怕的。但我正试图表现出不同的方式,真正服用古代的做法和历史习俗,并使他们合法并与今天的人有关。And I used to there were phases in that I am you phase a couple of years in particular, where I really struggled, like you’re saying, and it just it was just such a flop or I just hated the product at the end of the day or I really didn’t want to share it, even though it was like a business thing or whatever, because it didn’t feel like me or my business and then really aided me. And then I decided I just couldn’t let myself be to have those thoughts anymore. I just had to be real for what? I need to be real for me and my business that moment in time.

凯蒂泰勒[00:13:45]是的。不是那个阶段的梦想。

Lauren Imparato.[00:13:48] But it’s hard. It takes a lot of suffering sometimes together.

凯蒂泰勒[00:13:53] Yeah, I think so too, but hopefully any woman or really any professional listening to this can know that we all struggle with that, especially in the beginning of our careers. And it’s really important to kind of practice and really play with different aspects of your voice and how you represent yourself in that setting. It’s really not unlike experimenting with the way you represent yourself socially.

Lauren Imparato.[00:14:15]同意。而且我认为这也记得你不必听起来像TED谈话告诉你声音或播客告诉你声音的声音。人们现在有类似的方式和类似的语调,类似的速度。但是一两个组织,公司创造了这一点。正确的。因此,我们并不需要陷入困境。所以我认为这追溯到了对自己的真实自我和真实的创新,而且与你的故事有关。

凯蒂泰勒[00:14:45]是的,当然。你能告诉我们更多关于你建议的公司以及你职业生活的方面吗?

劳伦普拉塔托的创新未来

Lauren Imparato.[00:14:54]艾茹之后,我休息了很长时间,真的退后意识到我喜欢做的事,以及那些有机地来到我身边的公司,其实就是我所说的一个叫做消费者接触的范畴。所以人们总是谈论消费品,因为基本上他们是废话,废话,废话,废话。我从创新的角度认识到了这一点。我想现在我们在说这个,消费者接触公司,或者我喜欢什么,我擅长什么,无论是一种以某种方式真正影响消费者的技术,还是像合法食品产品、配件、服装品牌或产品这样的产品,我喜欢触动消费者的东西。我认为这部分是因为我们在这里讲的故事。

凯蒂泰勒[00:15:39]绝对。这是非常有意义的。因此,当您建议时,您如何将消费者故事和经验融入世界,您的客户或您的合作伙伴的意见?

Lauren Imparato.00:15:51真的决定,因为有些companies come in as entrepreneurs and they have a very clear brand and a very clear vision. Others think they have a very clear vision and story. But the sales aren’t working. So there’s clearly something wrong. And on the other side, you know, the ones that really don’t have any don’t have the brand or the story, and they need to create one. So what I try and do is figure out why behind the product, the why for both the company entrepreneur that created it and the why for the ultimate and consumer. And a lot of the time the business doesn’t want to hear it. Right. They have created a product or technology in which they think that it should be received or used for this purpose and this purpose only. But the better story is completely different and it takes a lot of bravery and entrepreneurship. And we’ve all been there who are entrepreneurs in the trenches to make a pivot, whether it’s a pivot of a product or pivot of a product placement over the pivot of the story itself.

凯蒂泰勒[00:16:55]是的。是的,绝对。以这种方式或重新调整或排序对您对观众或您的社区或您的消费者的理解,但是您想要概念化该群体。我认为实际上有很多课程。如果你是游戏,我会爱上你和我一起侵犯这个问题。当然。但现在有很多谈话是关于同理心扮演和创新的角色。当然,我们知道同理心永远是一个强大的故事。它会让你觉得它会让你看到世界各种不同。它与创新也是如此。 Right, if you’re servicing your product or your approach doesn’t resonate with the people you’re trying to serve, then you’ve missed something. And so I’m curious how I don’t know that there’s as much conversation in the innovation space, at least at conferences and books and such, on mindfulness and its role in innovation. Have you heard much buzz on that?

Lauren Imparato.[00:17:48] Here and there a little bit. But I feel mindfulness and empathy. I consider it almost different things. And when Buddhism is a concept of exchanging yourself and others. So it used to teach this when I was taught mindfulness and yoga. And you can read about it in my book, which there’s a whole chapter of that. But it’s about putting yourself in the other person’s shoes and not just the other shoes, but really in their body. It’s almost like stepping into a suit and looking at the world, perceiving the world, going through the actions with them. And that’s something that I use a lot when I’m brought in to advise or consult with companies, and am trying to put myself in that consumers use. You know, there was a beauty company once that I worked with and they had this great product, but they really wanted it to be used by their consumer in a certain way. And it wasn’t working. And all this investor money was going out and blah, blah, blah, all the bad things you don’t want to happen. And I came in and I said, OK, well, actually, if we look at these facts of your consumer base, their day to day lifestyle, their income. The challenge is what if we actually positioned the product to solve a problem of time management and instead of being a quote, how would you look at it? What if we needed an efficiency product? And that was a subtle way of innovation by just trying to put myself in the consumer’s shoes?

凯蒂泰勒[00:19:13]是的,绝对。是的。这是非常有意义的。所以我想在这些方面,我喜欢这种练习。在你进入那种战略会议之前,你是否试图练习那种同情建设?

Lauren Imparato.[00:19:29]好吧,我真的这样做。我犹豫了同情的同情,因为我认为很多人都意味着很多不同的事情。所以我会和我一起去做,努力交流自己,其他人甚至不是公司,而是最终用户,那些公司试图触摸的消费者。

凯蒂泰勒[00:19:46]当然,肯定。那么令人思想对创新的关系呢?

Lauren Imparato.[00:19:53]你不能创新,我坚信,来自意识,从观察开始,然后让这些观察结果在你的脑海中创造一些东西。So if you’re not mindful, quote unquote, there’s no way you’re going to be properly observing something, whether that is a laid back observations or one that you don’t even realize that is permeating your eyes or your ears or your nose or your mind or very conscious observation without being quote unquote mindful. It’s very difficult, I think, to even be innovative or to be creative, which is a step of innovation.

凯蒂泰勒[00:20:28]是的,我喜欢那个点。是的,这是完全正确的。甚至作为创始人也很有趣。I know in the early days of, for instance, that that’s infused into the heart and soul of every decision, and I think as the years go by and the business gets more established, it can become increasingly more difficult to realign with that understanding of your purpose and the consumer. You sometimes have to know, you just have to constantly have a mindset of curiosity or, as you said, observation about the world, about your customers and how to continue.

Lauren Imparato.[00:21:03]绝对。并且还提醒自己为什么你这样做的开始。每个人都有不同的原因。但是,如您所知,可以很难管理费用,收入,收入,Blah,Blah,Blah,Blah,Blah,投资。并且很难搞砸所有这些事情并注意到所有这些事情。

凯蒂泰勒[00:21:23]是的。考虑到这一点,您有什么建议,特别是对于那些对创新感兴趣的那些听众,无论是启动创新还是在企业企业内部工作,或者想要创造变更或有成功的创新项目?您对他们的心态有什么建议,他们接近的方式是什么?

Lauren Imparato.[00:21:46] It doesn’t always have to be one big bang or anything by that. Some of the most innovative occurrences and in our history and definitely some of my more innovative, innovative moments I don’t even realize are innovative. Sometimes if we force ourselves or try to solve for that, the right product doesn’t come out. It’s almost like when you have writer’s block and you’re forcing false information to get up and go for a run and come back. And probably the next day or two days later it’ll come out streaming perfectly. More innovative moments on Wall Street was actually just because I didn’t like my first position on Wall Street and I was like, OK, my skill set isn’t suited to the seat they gave me. And I started printing. Instead of telling whole stories, I started writing three bullet points, printing them out on a piece of paper, cutting those pieces of paper in half, leaving those pieces half pieces of paper on all the traders chairs so they would see them and be like, weird. It’s a half piece of paper. And it turns out that those trading calls were correct. And then that allowed me to move around the firm and get into a seat I liked better. Was that innovation at the moment? No, that was me problem solving. And I think that a lot of innovation is problem solving, but we try and force it sometimes.

凯蒂泰勒[00:23:01]是的,我们现在有这个花哨的词,现在就像一个嗡嗡声的扒手,我们扔掉了创新这个词,它会觉得我们真的做了一些真的,非常重要。

Lauren Imparato.[00:23:10] Well, just like passion was the buzz word not many years ago to write all your passion. Now it’s like being innovative. We catch all these words. And that’s that is what it is. But I think there’s something quite important behind it.

凯蒂泰勒[00:23:21] Yeah. And what I think what you are referring to as well is not to psych yourself out to kind of meet these really large expectations around some of these buzzwords. At the end of the day, if you’re being curious, observant, your problem solving and you’re being mindful of what problems we’re trying to solve and developing solutions, then sometimes that looks like a big giant idea and sometimes it just looks like a tiny tweak that can really change.

Lauren Imparato.[00:23:48]恰好。回到我们对讲故事的初步讨论的最初部分,我们知道通过改变一个代名词,整个句子,段落和故事都可以改变。我喜欢它,因为它总是一个持续的提醒,因为我写的那样只有两到三个字母代词可以改变一切。那些大的是,它几乎就像在小税那里航行可以在最终目的地中制作一个大的班次。我们应该永远记住这一点。

凯蒂泰勒[00:24:18] I would love to hear about your process for writing Redhawks. What was that like?

Lauren Imparato.[00:24:22]你知道,它始于我坐在交易楼上,就像上帝一样,如果我们刚刚在最不紧张的工作日中携带了如何将它保持在一起的手册,那就太容易了。

凯蒂泰勒[00:24:32]我喜欢它。

Lauren Imparato.[00:24:34]然后显然,我建立了这家商业,我想拥有这本书,之前没有这样做过这本书。它是第一个结合三种不同的方面,现在被认为是一个,引用否定,健康。但是没有像这样的三把刀书。而且我想这样做,因为你知道,如果你有有时肚子疼,因为它是因为你吃的东西,有时因为压力,有时是因为你是如何睡觉的,有时你可以拥有一千种不同的原因。所以要去饮食书,营养,书,冥想,书,压力书,瑜伽,白石,宗教书对我没有意义。你有二十本书。他们都说最大部分的东西。你只是想解决你的胃痛。所以我决定分解书籍或为这本书创造一个不同的结构,这有点叛逆,我猜当时,或者你想要的任何词,真的再次尝试和打破结构,想到消费者,把自己思考in their shoes and be like, OK, I don’t want to buy twenty books and read them all. I just want to solve this one. Thing and I tried to structure a book with those innovative ones, for lack of a better phrase.

凯蒂泰勒[00:25:40]我喜欢它。是的,结合那些东西是绝对的意义。我认为听到整个健康,影响人员的身份,对它的身份的确性,对现在的既定成立程度相比,这是真的很好,因为你第一次进入空间中的场景。因此,听到这种方式真正破坏了指导我们对健康的了解以及如何涵盖它的多个方面以及我们自己和我们的习惯的方式,这真是整洁。

Lauren Imparato.[00:26:12]是的。我是说,给我一个背景,你知道,当我开始我的业务时,我的意思是,它开始时,我有一个黑莓,我所有的原始音频类,你可以找到iTunes,Spotify或视频类,你仍然可以购买。这些都是最初拍摄在黑莓或摄像机上的。正确的。这是很久以前的事了。还有。

凯蒂泰勒[00:26:33]你知道你第一次开始时的内容是如何实现业务的增长?

Lauren Imparato.[00:26:39] No, and I think that was a double edged sword in the sense that none of us knew. And I was just creating content at a weekly newsletter before every class that I taught or my teacher thought we had to add in a story. So let’s call it a weekly newsletter story. The story before each class. I wrote a blog five days a week, and then I wrote for other sources. And at the end of the day, I realized I was producing a dozen, let’s call it seven to 12 pieces of content a week for ten years. And then I just got burned out. You can’t do it anymore. And I just actually wrote my first public piece about a month and a half, two months ago. And that’s after almost a three year hiatus. And I’m trying to approach it in a very different way this time. You know, this is an exploration. Even the way I approach social media, I’m trying to be a bit rebellious or innovative or whatever. Do I love it? Yes, I love following you. And I think that we this constant desire to create more content, whether it’s from, quite frankly, a corporation, whether it calls itself a medium to small high startup or a larger corporation and consume content, it’s gotten a little out of hand because we’re not really processing or thinking about not only what we’re creating below, we’re consuming.

凯蒂泰勒我完全在这里,你来自这里,尤其是很多生意。你知道,考虑它很聪明,但当它降到质量的数量上时,它会变得非常危险。当我们离开证据世界的时候。所有的事情都是一个算法,它灌输了一些内容,但没有经过深思熟虑。这并不是在吸引专家的洞察力。它甚至没有真正提到我们需要的基于研究或证据的事实,以了解这些资源是否合法。所以,我认为,当我们继续提醒自己质量至关重要时,仍然需要做很多事情。你看到很多关于内容营销的建议,其实都是集中在你如何生产、生产、生产上。但是如果你不注意你是怎么做的,你真的把世界放在了一个更糟的地方。

Lauren Imparato.[00:28:54]我再也不同意你的看法了。我也认为,这是如此的挑战,因为世界在许多方面都是由一些非常大的平台运行,他们完全控制算法。这是我在结束时间时最大的挫折之一。如果我在这里使用它,我正在创建一些东西,知道它们改变了算法,或者他们认为我创建的不够,然后你会被撞到然后再说,说,说,布拉。你知道,整个周期,你要从一开始就陷入一个小企业的处境,作为一个企业家,你会在某种程度上陷入这种真正的道德悖论中。对我来说,这是一个道德悖论。我是否深入研究这些大型公司和大型平台希望我做什么,尽管质量更高,但这是创造更多的?还是我坚持我是谁,我希望自己的事业和个人成为谁?而这是每天走的一条非常艰难的路线,特别是当现在接触消费者的基础上,无论是下定决心鼓励他们思考,还是在我的情况下,让他们感觉好点的是通过这些平台我开始的时候也没有Instagram这样的东西。没有影响因素。所以我必须活在这一轨道上,没有人告诉我,我需要在Instagram照片上看起来更轻,更冒泡和柔软。是啊。同时,你也看到,正如你所知,你看到的是另一方的人,特别是健康和健康,他们在这方面没有任何学位或专业知识。但他们看了消费者的喜好。所以进去。在我看来,这是一个非常艰难的道德困境。

凯蒂泰勒[00:30:39] I completely agree with you and I I think more, you know, digital literacy will help the world. And so if we continue to commit but the most important thing, like you said, is staying true to the story that you want to live out in your professional and personal life. And, you know, yes, you have to be resonating in order to reach people where they’re at. But at the same time, if you if I kind of equate it to the experience that people have when they go on Survivor, you know, you don’t want to be you don’t want to have your story resented. And it’s so dark and evil that you have to live with those choices for the rest of your life. You probably won’t win the million dollars with that approach either, come to find out.

Lauren Imparato.[00:31:22]但这有点难。这是我觉得我必须每天都要做一天的决定,每天多次。这并不总是赢得您的赞誉或利润或客户。但我真的不得不从里面来让自己在晚上和自己睡觉。

凯蒂泰勒[00:31:39]是的。感谢您的分享。你知道,你确实看到了很多东西为这些原因燃烧的信件。And so, gosh, it kind of goes back to the hope that the world can continue to be a kind place, even if we’re virtual and we’re removed from one another like we are right now with a pandemic that we’re all we’re all trying to kind of fight against together.

Lauren Imparato.[00:32:00]我在过去的几个月里推出了一个新的博客。它在波之间调用。所以波浪.co之间。而我写的第一件作品,我的第一个公共jaeson近三年,实际上是关于这一点。如果你不介意,我鼓励你做你和你的听众检查它。

凯蒂泰勒[00:32:16]是的,绝对。请检查出来。如果您还没有在社交媒体上担任Lauren Imparato,请跟随她。肯定阅读了Retox。我是我们今天谈到的一切的启发。劳伦,非常感谢你在播客上。

Lauren Imparato.[00:32:31] Thank you for your time. Really been. It’s been fun.

凯蒂泰勒[00:32:34]绝对。小心。我很快就会说话。感谢您在本周的剧集中听。请务必在社交媒体上关注我们,并将您的声音添加到谈话中。您可以在未销售内容中找到我们。乐动体育足球

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