成为思想领袖的关键是培养一种分享你所知道的态度和习惯。
亲爱的读者和知识导师灵感来自成为一个思想领袖的想法，
如果您选择接受它，我对您有一个创造性的使命。
- To return to the ordinary, exit this blog.
- 要认识到你所知道的价值和学习分享它，请继续阅读。
如果你愿意，我希望你想到你真正擅长的“特殊专业知识”。它可能是一个别人在你身上看到的人才，因为你真的很少，或者你在很长一段时间内磨练的技能，或者你花了几年学习的主题。想象一下，如果您要求您向广大观众教授您的特殊专业知识 - 那些渴望学习您所知道的人。这可能是一个非常大的挑战。你会在哪里开始？你需要什么资源？您如何以完全不熟悉的方式分享您的知识，这不仅要了解您的特殊专业知识，不仅要理解，而且感受到学习 - 甚至更好，关心–about what you know?
现在，我们认识到灵魂搜索您的特殊专业知识，并梦想成为一个思想领袖，更不用说分享它，是没有轻度任务，事实上，不是为了胆小的心灵。这就是我们的专业知识所带来的：在解脱中，我们使用强大的研究和创造性的讲故事来将复杂转化为可识别的。我们的工作建立在我们的信念之上，最强大的意味着我们作为赋权和启发的人类是言辞。单词塑造我们采取的行动以及我们创建的解决方案。正如Paulo Coehlo所说：“写作意味着分享。这是人类状况的一部分。想要分享事情 - 想法，想法，意见。“我们认为这是在思想制作组织内工作的专家投资讲故事和受众被支持接收它的专家的关键时刻。这就是我们如何使有力的运动成为知情和思想的未来。这就是思考领导者出生的方式。
So, how can you become a thought leader by sharing what you know?
Most of the clients we work with–and the thought leaders who are part of our community–have advanced degrees in technical and scientific disciplines, and have spent years studying and building their craft. Yet a question we frequently get from our clients is, “How can I share my knowledge without boring my audience, confusing my listeners, or dumbing down my insights?”The trick is building empathy and depth into the learning experience, where we work creatively to 1) interpret and translate the knowledge we notice and 2) welcome the story of its importance。Here, we’ll provide two windows into our approach to helping thought leaders share what they know by translating complex information into insights that help broad audiences access, remember and be moved to care about the knowledge shared.
W I N D O W 1：退伍军人健康管理案例研究
我们最近与美国退伍军人事务部的系统工程师合作写了一本书VA的精益医疗改造：创新资深患者体验。And the book explains how systems engineering can be applied in healthcare settings to reduce wait times and improve Veterans’ access to care.We drew on observations, interviews, conversations, brainstorm sessions, presentations, and notes provided by the VA’s systems engineers to translate innovations to key stakeholders and the general public. Butinstead of just explaining engineering know-how, we interviewed and collected stories from over 100 people–from CEOs to care team members washing linens on the ground floor of VA Medical Centers–to show the human impacts of engineering and how it’s helping Veterans get the care they so greatly deserve. The technical writing in our book does the work of explaining systems engineering methods of thought leaders without dumbing them down. Organizational stories about the implementation of Lean process improvements bring that technical information to life through personal accounts and interviews with staff who were responsible for sparking organizational change. (For more detailed guidance about how to effectively communicate story and implement its collection and creation for the betterment of your organization, check out our blog,Organizational Change: A Guide to Storytelling for Organizational Change.）
W i n d o w 2：#duffleshuffle案例研究
通过共享基于研究的洞察力激活理解和催化行动的第二个且众所周知的不同例子是我们创建的最近的病毒社交媒体活动#DuffleShuffle。我们的目标与# DuffleShuffle传动有限公司mmunity awareness for the fact that children in foster care far too often have to shove all of their belongings into trash bags when they transition from one home to the next. As we wrote the social media, website content and video scripts for the campaign, we based our messaging on research from Harvard Medical School that showed that dancing and movement activate our emotional intelligence. We inspired businesses, sports teams, and families to dance with their donated duffle bags as a public expression of their empathy and care. As a result, over 63,000 people were enlightened to the problem and 1,900 people danced and donated a duffle bag. (阅读更多关于#duffleshuffle及其在俄亥俄州和肯塔基州的影响的影响。）
最终，它是通过以人为主的，研究支持的故事以及他们提高理解和激活人员所需的诠释所需的存在。我们的战略秉承和鼓励讲故事的文化，促进在教育中的翻译行为，无论是组织或个人见解。无论您是否掌握博士或在工艺或艺术中培养终身专业知识，就会分享您所知道的，以确保您的增长和教育最大化并扩散到未来的一种方法。致力于指导心态是成为一个思想领袖的关键。太过频繁，人们忘记了“领导力”的一部分是思想领袖。您必须习惯在您的专业领域分享和领导的习惯。许多长老支持智慧，“没有人可以让你的教育远离你。”确实。您有责任通过不断与他人分享习惯来珍惜您的生活的教训。