通过创新刺激经济活力和温迪Lea生态系统发展

经济活力与温迪Lea头

数不清的创新故事

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“这并不是说我们一直在做创新的方式在过去是错误的。这并不是说黑色和白色。那就是事情快速移动。事情正在进化。和我们的社区和我们的人民,他们是企业家或大型企业人,专业人士正在以不同的方式看世界相对于他们的角色和他们的角色在业务。”——温迪Lea在经济活力和生态系统的发展

为什么故事对创新过程重要吗?什么值可以灌输给创新者分享故事谁?如何创新领导者激励创造者告诉和分享他们的成功和失败的故事吗?在这节课中,我们与温迪Lea-CEO说话,董事会领导、企业家,投资者,导师和社区steward-about如何利用创新引发更大的区域标识,加速创新的速度。温迪表明故事对一个社区的独特的文化有助于显著的地区,经济转型。当地政府、企业、企业家、大学和企业庆祝共同成长的机会和创新可以改变他们的城市的未来。更多关于如何激发经济活力,温蒂汉堡一系列的出版物,以及最新的布鲁金斯学会的报告要讨论的播客。

今天的客人:

拥有技术娴熟的业务解决方案交付一个带宽在30个国家,温迪Lea全球前景带来了她的创业活动。目前的首席执行官Cintrifuse,温迪的主要任务是建立所有前沿可能性和经济发展地区的辛辛那提。领导者与企业家的坚韧的心她的骨头,她的协作方法构建繁荣的业务的增长至关重要的在创业,风险资本家和大公司。这是她的强项,建立了坚定的成功,如目标、分层和得到满足等等。一个真正的创新专家。温迪已经被公认为有影响力的女性在硅谷和旧金山。她带来社区慈善的一面,坐在许多非营利组织的董事会,像健康协作,辛辛那提交响乐团,风投支持Xyleme。

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这一集是由数不清的内容的乐动体育足球创新故事训练乐动体育266。增加购买为你最好的想法在这个身临其境和互动,以故事为主题的体验。你的团队完善故事他们最新的技术项目,原型和场地和得到灵感来自25史诗有效的创新故事的例子。

凯蒂就是我们今天的嘉宾是温迪Lea,首席执行官,董事会领导,企业家,投资者,导师和社区管理。我有幸看到温迪Lea她成长和放大Cintrifuse StartupCincy口号。现在她是全国支持生态系统发展。温迪,我很感激你的播客。

温迪(00:00:22)在这里很有趣。谢谢你,凯蒂。

凯蒂[00:00:24]我知道一点关于你的创新故事开始,但请你分享它的听众吗?

温迪(00:00:30)我想说真正的开始对我来说并不是作为一个企业家,因为你知道,它并不像“我需要去破坏这个”或“扰乱。“这是更多当我有幸领导Cintrifuse和特权。我认为这是当所有的点在我的大脑一起和我意识到创新不仅仅是技术或者,你知道,一个新版本的技术或技术一个新的类别。我意识到创新与文化开始。还有的人在文化实际上由文化。然后有技术创新或需要与流程保持一致。所以你知道我。所以我的大脑捕捉所有这些元素,真的是我工作的一部分,因为它发生在辛辛那提然后灯泡去相对于角色,我同意,所以兴奋的一部分,这是建设创新经济。再次,创新的环境对我来说并非来自企业创新。它作为一件孤立的事情必然没来帮助那家公司。没有来自初创公司。 I know both have innovation as a core piece of their growth. But for me, the reality of the value of innovation came when I got to see it through the lens of a community. It actually held all these different assets, and if those assets could interact in a seamless way towards a big vision, that would lift them all. And that would be a true innovation economy that could lead over time to economic vibrancy that would never be accomplished through traditional economic development.

凯蒂[00:03:05]这是难以置信的。你知道,很多的声音在这个播客来自大因为或者创业风险投资公司和美丽的您和您的团队通过创建Cintrifuse,这对创业活动公私伙伴关系和创新生态系统生长在辛辛那提。创新是创造了一个星座,看到所有这些不同的球员,而不是真的要从透镜系统的任何一个球员。

温迪(00:03:42)的挑战。我的意思是,有一个大的愿景是一个挑战,因为大多数人来说,就像你说的,这不是他们甚至不必担心。你知道,他们担心创新通过他们的职责或通过他们的公司的增长等等。顺便说一下,这是一个礼物,你知道的,能够引发创新的方式移动针。的复杂性,我们试图领导在辛辛那提是绝对很重要的意识到所有这些部分,星座的合作,如果我可以用你的C字在我一起C字。我的意思是,这是未来,我认为,创新。而且他们都不会发生在同一时间。这就是耐心和韧性是很重要的。当我说他们都不会发生,如果你看看所有的节点,我们叫它们,在生态系统更大的辛辛那提,加速器是如何做,Brandery,你知道,海洋和肯塔基州北部的一个。那些永远不操作在同一节奏。 Right. They come and go. They have different kinds of entrepreneurs that come into their accelerator. So just using the node of ecosystem partners that look like accelerators as an example, you’re striking and pushing and growing that node as much in a systematic way as you can while you are getting the universities on line, right. To be more mindful of their role in an innovation economy while you are bringing in large corporates that are ready for that kind of activity because they’re not already at the same time. And the point I’m making is that you can hold a big vision around innovation. As a single lens or as a community lens. It matters not. You can hold that vision, but you have to check in and really understand that existing situation of each segment or node in that ecosystem. Because if you try to do too much at the same time, the whole thing implodes and then people give up because they don’t, you know, they don’t see the material benefit along the way. And to move a community, you have to demonstrate your ability to execute in any of these nodes, at least a little bit. Now that’s not disruptive. That’s just incremental. It’s demonstrating there’s an incremental path of innovation improvement in that node, right. And otherwise, you just create a hairball of blah, blah.

凯蒂[00:06:59]。

温迪(00:07:00)然后人们认为你只是异想天开地说从你的头顶,而不是系统地执行基于您的信息和见解的地区的资产。你知道,所以我现在离开辛辛那提13、14个月前,我经历了建设创新经济的挑战,即使有非常清晰的蓝图在我脑海中如何去做。当你试图应用,它不是饼干切割器。有很多新奥特的,原谅我,根据该地区的文化。该地区的资产,是大学资产,大公司的资产。这座城市的观点在创新和衬了。取得进步,取得进展。影响是另一个节点。这说得通吗?

凯蒂(00:08:03)是的。是的。我想,你知道,区域身份在活动中扮演这样一个强大的角色。,你知道的。

温迪(00:08:12)漂亮的说,我完全同意。和语言先于行为。

凯蒂(00:08:18)是的。是的。所以快速闪回我的童年。我成长在辛辛那提之前我们确定自己的创新中心,作为增长创新中心。所以我没有语言在一个企业家是什么。我确实有点考夫曼基金会的一所小学。这是一个有趣的故事。我想出了一个电子按钮菜单,这应该是快餐,或者你可以抬高和按下按钮,而不是和别人交谈,现在他们有那些。

温迪(00:08:50)哦,酷。

促进经济活力

凯蒂(00:08:53)是的。当然,有一些支持。我认为美国梦的一部分,是发明创造的东西和做。但从该地区的身份。这是围绕技术创新或医学创新,真的我们现在看到新兴的一些事情。让我惊奇的是普渡,我完成了我的博士,把想回家辛辛那提和成为这个社区的一部分。当我回来的时候,这是一个不同的世界,太多的感谢Cintrifuse的故事和你的团队与标签引发StartupCincy身份。和我将完全弗兰克说支持,我感觉到在生态系统和我们的故事的方式转换的口号,它让我相信我可以做到。最后,你知道,从我的专业教师工作辞职,全职做这件事。人们继续这样做,我认为,帮助我们所有人的识别我们自己。 Can you talk a little bit about the role of that StartupCincy language and how it played a role?

温迪(00:10:16)是的,这是个好问题。首先,谢谢你回到辛辛那提和做出选择是一个企业家。你知道,,就像我说的,不仅仅是一个小村庄。它把整个社区。它不只是启动社区。

凯蒂[00:10:32]。

温迪(00:10:32)。这是一个完整的社区。我当然看到ArtsWave室和精英,你知道的,受人尊敬的、高度重视非营利组织发生资金雄厚,。但我看到他们支持我们,不仅仅是我们Cintrifuse,但的想法,你知道,你指的是这个身份。

凯蒂(00:11:04)是的。

温迪(00:11:05)前几件事情我直接回应StartupCincy的开始。是很重要的,我们永远记得相对于Cintrifuse和更大的辛辛那提,包括印第安纳州和肯塔基州北部。这是一个区域。这是一个三态。我花了一段时间才知道,但当我得到它,这是非常重要的,正确的。。

生态系统的发展

凯蒂(00:11:34)是的。

温迪[00:11:35]因为我们对其他地域的影响,不仅仅是辛辛那提市,但它是商界,辛辛那提business Council),应该是——他们,应该得到认可他们的愿景。没有他们环顾同行城市排名相对于风险资本。我们接受大辛辛那提地区的科技企业家。现在有很多的企业家。让我们谈谈科技基础决定他们可以通过别人的钱增长。风投的钱。风险资本。没有认识到,这一切都是真的。这是非常重要的,因为人在地方社区,坦帕,可能是一个国家。我现在在台湾工作,正如你所知道的。 It doesn’t matter. There needs to be a group of people. They don’t all have to be businesspeople that decide it’s time for change.

凯蒂(00:12:45)是的。

温迪(00:12:45)这并不是说我们一直在做它的方式在过去是错误的。这并不是说黑色和白色。那就是事情快速移动。事情正在进化。和我们的社区和我们的人民,他们是企业家或大型企业的人,不管它们是什么,现在专业人士以不同的方式看世界相对于他们的角色,他们的角色在任何类型的业务。我认为这是非常重要的,因为我已经学会了什么是真正的资产,Cintrifuse。

凯蒂[00:13:23]你知道首席执行官当你第一次来吗?

温迪(00:13:25)你知道。我没有理解它。我什么都知道了什么?我从来没有住在中西部。我的意思是,我知道宝洁和克罗格-

凯蒂[00:13:33]你知道不少东西。我的意思是,你扩展业务到不可思议的高度

温迪(00:13:37)我的意思是,我不知道我走进。我只知道,它似乎是礼物我人才,知识可能是有益的。我同意。我想确保我们听说,因为,同样,基金会已经与我的能力,更重要的是,团队的规模速度的能力。因为记住,我们开始约有一百万美元的种子资金。这是国家的一半。一半的被企业匹配,真的不知道他们匹配。他们只是被社群主义者。社群主义者。资本家在他们一天的工作。 But when it came to us, they were just communitarians. But the story of StartupCincy really goes back to one thing I learned for sure in my close partnership and affiliation with TechStars. Although I never worked for them ever as an employee, I was an investor in their fund and a mentor for the Boulder accelerator way back in the early days and still am now. But I learned a lot in watching them do their community work and build startup communities. And one thing I learned—and then I learned about social media and storytelling while in California. So I came from a decade of social media technologies being on the rise and actually led a startup that was involved in that category. It wasn’t Twitter or Facebook or Google, but Get Satisfaction did some of that work and they leveraged the power of the web and unstructured data and social media. So I had learned just enough to be dangerous. So my two big masters relative to my ability to execute on something like StartupCincy first, while I was figuring out all the other nodes along the way really came from 10 years in the valley in San Francisco, the Bay Area and TechStars. So yeah, I say that because ecosystem leaders have to do—you have to like figure out what you know and what you don’t. And you’re going to lean into what you know and hopefully have enough courage to learn the rest. So I have to, you know, pay homage to TechStars and also to social media and Silicon Valley and Get Satisfaction. In particular Twitter and Facebook because I had to learn how those things operated, right. The power of a network.

凯蒂(00:16:19)是的。是的。

温迪(00:16:20)是非常重要的。好吧。这是。那么它真的是埃里克·斯曼执行谁是我思考的搭档,也是我的合作伙伴。他的团队了。我没有雇佣他。我很幸运有他在,当我第一次开始,这是2014年10月。所以他,你知道,他不是一个纯粹的营销人。他的爱人社区。他出生并成长在辛辛那提。 He had a spark for entrepreneurship. He worked at some corporates. So he was perfectly suited to help me ringlead, if you will. And get a megaphone, if you will, and start branding, if you will. And I’m not a branding professional. I mean, that’s what P&G marketers do. I didn’t do that. But he and I were able to piece together in a very short period of time, getting help from LPK, and we had to leverage any help we could find because we had no people or no money. We were a startup. And I was not the founder of the startup, nor was I first the CEO. So think about that sense of urgency. I had to bring this to life quickly. But we could only find eleven startups that were in our database, but we knew that was silly. We knew there were more.

凯蒂(00:17:41)是的。

温迪(00:17:42)这是真的在埃里克的领导下,我试图找出一堆东西,我们决定使用标签StartupCincy,已经存在。它的存在,因为大卫·诺克斯是一个非常受人尊敬的社区的成员,Brandery前宝洁,联合创始人。当我到达那里,我知道他,因为我曾与他在宝洁的时候领导得到满足。他说,你可以有这样的标签。光。这给了我们现有的标签与埃里克和我们也没什么损失,正确的,因为没有一个强大的、依我拙见,势头强劲。有一些动力。

凯蒂(00:18:33)是的。

温迪(00:18:34)因为CincyTech,因为HCDC,因为品牌的研究。说没有动力是不正确的。我想不仅让它响,创建一个叙述,我们可以系统地推动,将科技创业的讨论。当我在做我最好的匆匆,找出其他的存在。因为我不知道。我不知道公司的创新是大的一个东西。我不知道什么是完美的转折点我们。我不知道大学是如何建立或不适合创业。我不知道。但是我知道肯定的,基于TechStars学习和我的伙伴关系,与社会媒体,根据我的经验,如果我们可以做一点故事通过一个已经存在的标签由于戴夫·诺克斯,我们可以。至少我们知道创业社区的样子。

凯蒂(00:19:48)是的。是的,当然。

温迪(00:19:50)所以,这是如何发生的。

凯蒂[00:19:51]这是一个强大的故事。这是你知道的,我很好奇你想齐心协力的声音从所有这些不同的节点,就像你说的。你怎么让他们试着讲同一种语言吗?有一定的策略,用来构建这些关系吗?让他们的发言权在一起,帮助科技初创公司能够获得飞行员的机会在我们的区域大cos和大学人才招募的。

温迪(00:20:23)嗯,很有趣。这将play-answering自然技能你的问题中。这是沟通的技巧和呈现一个别人的故事。所以我出站的人深深的迷恋,但为执行,所以我奇怪。喜欢,我无能出站时讲故事和我致力于内部执行一个计划。因为我只过一个entrepreneur-I只有在一个大公司工作无我的早期教育,你知道,当我被一个收购。所以我的一生我学到了冲刺和计划在短时间内,我可以重复这一前我甚至理解所有这些单词。正确的。这正是我所要做的自然,因为我没有很多钱。但是我决定做些什么在辛辛那提,如此非凡的体验,因为它是一个非常紧密的社区,自然包括所有这些片段或节点,自然如此。 It’s the way the Midwest sees the world. That is not the way the West Coast sees the world. The Midwest has this natural, communitarian way of being.

凯蒂(00:22:15)确定。

温迪[00:22:16],发挥我的能力,我的优点是沟通。所以我决定要做的是,在埃里克·斯曼的帮助下,钉子的故事足够了。我们trying-vision的故事,我们的故事正试图完成在很短的时间内。因为,你知道,我从来没有打算永远呆在那里。没有需要。我有一个角色。我有一个工作。我是付费。我很兴奋。我想做出改变。 But if you think about that and you don’t have a lot of money or a lot of people, you have to take the leader who’s naturally outbound and you have to start storytelling in every venue you can find.

凯蒂(00:23:01)是的。

温迪(00:23:01)不,想想。

凯蒂[00:23:03]。

温迪(00:23:03)我的意思是埃里克会知道所有这些统计数据。老天爷我。我敢打赌我了,你知道,30或40不同群体像第一年。

凯蒂(00:23:13)确定。

温迪(00:23:13),即使是一个非常漂亮的幻灯片,这不是绑住足够的数据。没有数据。这只是一个大的愿景。但至少我开始,你的观点,嵌入语言。

凯蒂(00:23:31)是的。是的。

温迪00:23:33不仅仅是科技创业,对吧?但我知道他们理解的东西,这是经济活力。我是学习经济的发展伙伴。琼掠袭者当时领先的准备。正确的。她教我什么是经济发展。我的意思是,我知道从概念上讲,但我从不参与。所以我必须把她的一些语言,市长的一些语言,俄亥俄州第三前线的一些语言。我学到了很多从迈克在CincyTech可敬的。所以我不得不紧缩叙事中的所有知识很快,意识到它甚至不会接近完美。 But it gave me a platform to get out. And I spoke to the United Way people to, you know, the Queen City Club people to the you name it. I was out presenting because I was now a community leader.

凯蒂(00:24:32)是的。这是正确的。

温迪(00:24:33)顺便说一句,它点燃了我的方式,我甚至不能相信。但是你的观点,我需要这样的故事足够好的开始。然后我得到了很多观众的反馈,有时困惑的面孔,像,她到底在说什么?我将回去和完善它,然后我们会执行多一点。然后我添加一些数据。所以我得到了更好的随着时间的推移,这是专业人士做什么如果他们关注他们的工作。但这是它是如何开始的。然后我们计划罢工StartupCincy周围点。当我看到势头足够的移动,远非完美,但它开始移动,人们开始胶凝加速器的相互依赖关系,每个人都参与创业,快。定向,是不完美的。 There were still meltdowns and fights about who did what. Whatever. But we didn’t—we couldn’t do everything. We were only the big tent that influenced and supported all the people on the ground and that included all the accelerators and everybody else. So what’s that got going? There was no need for me just to do that, right? Because it had its own juices then. And Eric and everyone else involved were as involved as they could be. And so then I got to go down and execute more deliberately relative to the VCs we’re investing in. Relative to the universities. Relative to the corporates. I mean, that was hard work, too. But that—we sparked a big tent that at least had people like you that were thinking about entrepreneurs, at least they were coming together with their t-shirts and their questions and their concerns because they didn’t want to be part of something that was just not going to be true. Right. They needed to feel that there was something real happening, that there was some change happening, that conditions were being set differently for them to thrive then equally entrepreneurs like yourself.

凯蒂(00:26:49)是令人难以置信的是重要的,我认为,要记住一个城市像辛辛那提的创新被忽视了。你知道,在那个时候,你知道,早知道,2010年代中期和2010年代早期。正确的。这仍然是正确的。最创业活动是发生在风险元的海岸和两个最东部和西部海岸。但是新的研究你知道,你和我喜欢处理所有的最新研究在创新活动。而且,你知道,我将链接的显示指出,布鲁金斯学会的最新报告说,你和我一起看,你看到潜在的创新增长中心。首先,你看到更多的隔离在哪里创业活动正在发生,全国创新发生的地方。但是你也看到中西部照亮在地图上显示这个正在发生的事情。这些都是潜在的中心和他们成长和增加密度在成熟的创业公司和活动。 But I think it’s interesting that there’s a lot of space on our nation’s map that is not lit up. And to hear how a city like Cincinnati was transformed in such a short period of time. And that wasn’t only because we told a good story, it’s because we were active and made it happen.

温迪[00:28:20]这是艰苦的工作。我的意思是,这不是一条微博,对吧?这是艰苦的工作。这意味着建立一个创新经济,对吧?这听起来所有花哨的裤子,很抽象。你必须让它成真通过吸引和发展和留住企业家的工作。并通过连接这些大企业中企业家真正聪明的人,这些人可能随着时间的推移,不仅仅是导师,但实际使用你的产品或服务,通过帮助您连接到资源需要当你准备使用别人的钱如果你选择这样做。乐动体育娱乐这是非常艰苦的工作。所以我认为。

凯蒂(00:29:04)是的。

温迪(00:29:05)是的。所以如果你看看圣路易斯,堪萨斯城和路易斯维尔和哥伦布和克利夫兰和纳什维尔。我的意思是,这是一件事。

凯蒂(00:29:16)是的。是的。

创新经济导致经济活力

温迪00:29:17创新经济的东西。现在,我想做一个如此重要的区别我知道是真的,这是建立一个创业社区酷和有趣和令人兴奋的,因为它是与一个标签填写空白的城市和t恤和啤酒和披萨,并满足ups和一个很酷的联合办公空间像一个工会大厅或不论其身在何处。这是不够的。

凯蒂[00:29:49]。

温迪(00:29:50)单独启动社区的核心引擎需要推动经济活力。但是以后生态系统。在这种情况下,你知道,皮特街Cintrifuse运行,他的工作是确保所有节点,生态系统的部分,介绍了创新经济随着时间是保持他们订婚。这并不仅仅意味着年会。好的,因为生态系统领导人被包裹在一群艳丽的活动。我做到了。但我叩拜我晚上回家后bunch-a一整天的活动,因为我们爱那些在辛辛那提。正确的。我不得不回家,想,我怎么翻译,活动,满屋子的人终于理解我们的语言和他们的角色的核心引擎的企业家?我怎么让他们运用语言在自己的实体,这样他们的机构或企业带来真正的好处吗? That’s the trick. And that’s where the work is hard, because it’s not just me outbound marketing work. It’s equal parts of hard-core planning against a burn. Like you don’t have a lot of money and you can’t have a lot of people and all the things that I learned in startup land. Right. And I got to apply all those lessons. So I think, you know, it is now becoming a thing. And we should pay homage also to Steve and Jane Case and Rise of the Rest. That initiative that he started some seven years ago had a huge impact, at least in the middle of the country, because he would make big investments, not just—I don’t mean financial investments, but his time, his energy, his talent, he would ring his own bell of Rise of the Rest and everyone else’s bell, right. To prove not just to startups that they could do it and write a check for one hundred K in each city to one, but also, he would storytell. Steve himself and Anna Mason and that now Mary Grove, that whole team, they would storytell to business leaders and they would storytell to the political and community leaders. So in the spirit of your podcast series, I want to make sure those listening understand that at least in the middle of the country, he set conditions with his own energy and talent that were phenomenal and amazing to me as an outsider. And now I’m very involved as part of his XCOR expert network. I help his portfolios. I go with them sometimes to their city tours. They’re just about to take one, you know, to Arkansas and to Kansas City. They’re working on their—I don’t know. I think it’s number nine or 10. But that is to say, back to your comment and your own expertise, Untold Content’s expertise around storytelling, that the story—the stories—come from a big vision which someone decides there’s real opportunity for them. Their region, their business in. Yes. And then the storytelling is around the success of implementing the vision over time. It’s not one story about one entrepreneur. It’s not only the story of the entrepreneur that raises a bunch of capital, right? It’s a story of the dark night of the soul as well as the big race. It’s a story of corporate innovation at a time when their sector was being disrupted. It’s a story of ArtsWave being a part of talent attraction in Cincinnati. Because of their own ways of innovating. So every leader in Cincinnati was able to do their part in building out an innovation economy in a very critical, essential part of Ohio, southwest Ohio, a very interesting part of Kentucky, northern Kentucky, and an equally important part of southeast Indiana. Who was on fire relative to Indianapolis. On fire meaning things are going well, but they need to spread those fires out to other parts of Indiana as well. So that’s a point of view I wanted to share.

凯蒂[00:35:01]我很感激它。别的东西,我们还没有谈论太多,尽管我们提到其他国家的崛起。最杰出的策略之一,在我看来,在Cintrifuse风险资本进入我们的城市是你的能力然后真的注入。这与你的基金的基金的方法。你会说一点?

温迪(00:35:26)当然,是的。一个缩略图,因为它回到辛辛那提商业委员会和一个问题他们解决相对于新的公私伙伴关系他们建立了名叫Cintrifuse他们如此之低的事实。他们在despair-well的深处,我们。他们当时我不在那儿。相对于风险资本进入该地区。这是微不足道的。这是悲伤的。这是可怜的。所以麦肯锡帮助商业协会做研究明白为什么这是看其他选项或其他策略,他们可能采用催化改进。正确的。

凯蒂(00:36:13)是的。

温迪(00:36:14),当他们提出第一第一基金的基金。它被称为Cintrifuse财团基金。和所有的大型企业都是有限合伙人。当时讨论的罪魁祸首是宝洁的首席执行官。他的名字是鲍勃麦克唐纳。他已经走了一段时间,但他是一个重要的领导团队的一部分,随着汤姆威廉姆斯在第一个基金的基金。它非常有争议的,它仍然是。原因是有争议的,因为钱是在辛辛那提通过非常大的企业。现在那些有限合伙人已经扩展到北肯塔基州和俄亥俄州的其他部分。但它长大,然后投资于风险投资不是在俄亥俄州、肯塔基州和印第安纳州。

凯蒂[00:37:16]。这是如此有趣的-

温迪(00:37:22)这是一个国家。

凯蒂[00:37:24]和这个故事是困难的,对吗?这故事很难说服在中西部等公共文化。

温迪00:37:33可怕。

凯蒂[00:37:34]是的,闻所未闻。正确的。你为什么不投资于初创公司在你的后院或只在风险投资公司吗?

温迪00:37:38没错。我们甚至不直接投资。这不是主要的原因。正确的。我们做了一些直接投资在创业公司做的很好,提高了轮derisk。但主要是基金的策略是要暴露在高度证明早期种子基金,不仅在海边,在美国。和策略的好处和不平凡的Cintrifuse的成功。他们是三倍。一个是返回有限合伙人的资本。这不是一个非营利组织。 The fund of funds is a for profit entity. So we want to return capital like every other fund to funds. So we have to make good investments. Tim Schigel, Sarah Anderson, founding team. Smart, smart, smart. They ensured we did that, right. Number two benefit is to provide the corporates access to early stage innovation. Well, you say, well, why would they need that? They can get their own access; it is P&G and Kroger and Children’s Hospital. Anyway. Well, because they would get access to different kinds of innovation like over time. It was well invested in and been de-risked. Right. So that was good for them. They wanted access to early, early stage innovation. And the VCs who were looking at lots of deals in different categories. This is a cross-sector play, right.

凯蒂00:39:23绝对。

温迪(00:39:24)第三受益,这对我们来说几乎是最重要的。当我说,我的意思是Cintrifuse整个团队,这是给我们的企业家有机会发展与风险投资之间的关系,可能他们会会议没有这个基金的机会很小。正确的。所以作为指标改善,因为他们看到增长,我们想要准备介绍。我们不能让风投投资。这不是我们的工作。这将是愚蠢的,构建到承诺。为什么这样做呢?创建逆向选择。但是我们想确保我们有一个网络初期投资,投资以及风险投资,我们不会投资于一系列的原因。 They didn’t have a proven track record or whatever. They were emerging managers. We needed them to know them as well. So the fund was a flypaper strategy to lots of VCs, to the Greater Cincinnati area through a relationship with Cintrifuse and their interest in having good deals. To knowing our corporates, it was a win win win. It was a maximalist strategy, for sure.

凯蒂00:40:56绝对。

温迪(00:40:58)复杂。

凯蒂(00:40:58)付清。

温迪(00:40:59)偿还。但这里有漫长的跑道。正确的。随着时间的推移将还清。这不是一个短期的解决方案,而不是一个短期的策略。每个人都知道。然而,尽管,我们必须有很多的韧性和耐心继续迭代策略和执行能力让大家看到好处。是吗?风投公司,企业,企业家,我们的顾问。非常适用,该资产,因为它应该。所以我学到了很多。 I mean, honestly, it was my first time to lead this kind of an investment strategy or fund. Not possible without the advisory board we had and Tim Schigel and Sarah Anderson and all those, Nick Faulkner, that supported them. So what an honor it was to learn about it. To be part of it. And now to share that expertise with other states, which I do all the time. As you know.

凯蒂(00:42:09)是的。告诉我,你知道,当你环游世界,去不同的城市在我们的国家。什么样的故事你发现自己周围分享如何利用创新来创造经济活力?

温迪(00:42:30)的故事,我要回到我当我们第一次开始讨论的框架。这就是。首先,需要有一个文化理解的状态,城市、地区和国家。需要有一些周围的敏感性,有事情发生,带来一些独特的压力,他们需要调查。机构一直在做同样的事情太久,也许是开始被认为不是他们曾经带来的价值。正确的。

凯蒂(00:43:23)确定。

温迪[00:43:23]文化仪式,如果你愿意,故事情节,我试着保持在第一次因为你不能强迫。正确的。但我们知道的是所有地区有责任他们现有的公民提供活力。通过学校的活力,对的。通过政府服务。乐动体育娱乐所以有文化元素,提升开放它的改良和开放,所以人们可以开始对话。正确的。我记得即使吉尔商会首席执行官的角色,因为我去过那里几年前她成为领袖。我的意思是,她是一个很好的例子。商会大辛辛那提,他们知道有一个新的文化。 Take me out of it. They knew that without me telling them they had to do it. So I’m looking for those examples of leadership changing, not just, you know, women leadership or people of color of leadership, but I mean, is leadership awake of what’s required now to ensure the future? There’s a future for the region. And so I look at the cultural element, and I must say again, everything—this I learned in Cincinnati. I look at the universities deeply. It took me a long time to figure out how a university really operated as an institution. I was very naive about that. So I had a lot to learn. But again, they are a central asset to economic vibrancy because they are in charge of educating youth, making them feel hopeful that they can get a job. And those institutions need to be looking actively at ways to keep those smart, bright, motivated, ambitious humans in their own dirt. And to give them optionality relative to jobs. So I think it’s cool that so many Miami grads go to P&G. I think that’s way cool. And I think it’s way cool that so many UC grads, you know, from the engineering school go to the university—go to Kroger. All that’s cool. But I know for sure that young humans in these schools see the world with a very broad lens now, and they don’t always want to do just what their mom and dad did. Right. And even though their mom and dad may be corporate executives—very esteemed, highly regarded corporate executives. That does not equal that they want to do that. So I think universities have such a significant role to play. And I think they’re waking up to that.

凯蒂[00:46:41]我也做。

温迪[00:46:41]我们这么幸运因为格雷格•克劳福德总统的迈阿密,自己就是一个企业家。他很积极,他的学校,在StartupCincy里发生的一切。辛辛那提大学。美丽的例子现在激活他们的创新走廊。是的。

凯蒂(00:46:59)是的。

[00:47:00]和NKU。非常活跃的河对岸与他们的全部数字人才和网络安全项目,这是第二个。那些人找到工作之前离开。创业公司,你知道,他们去创业和为政府工作。这些都是网络安全的大脑。正确的。所以我认为,你知道,当我在一个城市,我看到大学扮演何种角色。我看到什么角色,我称之为基础设施企业像室玩。我在看市长或政府的语言,和我说,好,我们谈论和你说点相对于你的社区的未来?你知道,所以我可以很快评估通过,你知道,只是次要的研究,一种文化状况和它们是如何maneuvering-what政策,他们参与什么项目,实体。 Of course, I can look for the entrepreneurship community. I can look for the startup community. That’s the easiest thing for me to do. But now that I’ve had this other experience, I’m looking across the board, the whole ecosystem to see are they on the right track? I mean, I’m not trying to judge it as much as I’m trying to coach and advise and let them see that just going to get another big factory from Brazil or Germany or to get Amazon’s second headquarters or Google to invest in a, you know, a campus like they do here in Boulder? Those what I call traditional economic strategies alone are not going to keep you and your family in a region. It’s not going to happen. Right. Because you need to see that there are cultural elements. You need to see that people are not just cool coffee shops, that they’re places you can go to see people like you. Right. That you can connect with and feel a part of. That vibrancy is not just tech talent. That’s a dimension of it. And this versification and the inclusion strategy of a region has never been more important than it is now. And I’ll end on this because you ask about all these other cities. If you think of all the cities who have now been vacated because a big manufacturing plant was shut down or the coal mine was shut down. I mean, we could even play an immigration card and think about bringing lots of people that want community and want to work into places that have been gutted. And that may not be a tech economy play, but that may be a play for people to come into our country and to actually bring life back to a city or region through for whatever reason was gutted because of one industry’s disruption. Yes? Like the coal miners. And I think that this whole notion of entrepreneurship is very broad. Although my job is already—always been around tech itself, because tech is an enabler and it’s horizontal. Right. And the jobs are high paying. There are all kinds of good reasons to focus on that part of entrepreneurship. Mainstream entrepreneurship is just as important. Bootstrapped entrepreneurship without other people’s money—just as important. So I think the dream of America is that people can come here with the right spirit, work hard, build a business, take care of their family and continue that tradition for generations to come. And that’s what I’m excited about for us and our future here in the United States.

凯蒂[00:51:19]如果你受这些想法,你想要更深入,温迪,你发表的令人难以置信的经济活力系列,你看这个生态系统的每个节点和思考如何利用创新引发更大的区域标识和加速创新的速度在这些地区。所以我要链接的显示。

温迪(00:51:44)谢谢。

凯蒂[00:51:45]这是一个美丽的系列。我很感激我有你的播客,温迪。谢谢你的时间

温迪(00:51:48)不,我也是。这是一种荣誉,谢谢你们做的一切为辛辛那提,你为我所做的一个合作伙伴。所以我迫不及待地想听播客,我会做我的部分与他人分享,我知道要学习创新的经济体。

凯蒂(00:52:05)太棒了。

温迪(00:52:05)Okee dokee。

凯蒂(00:52:05)谢谢你,温蒂。我希望你有一个美好的一天。

温迪[00:52:07]我的荣幸。

凯蒂[00:52:08]很快和你说话。

温迪00:52:08拜拜。

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