讲故事的创新挑战中校詹妮弗“JJ”雪的美国空军

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凯蒂:(00:00:04)欢迎来到无数创新的故事,我们放大无数故事的洞察力,和创新的影响。由数不清的内容。乐动体育足球我是你的主人,凯蒂Trauth泰勒。今天我们的客人是J.J.雪。她是美国空军首席技术官AFWERX。她也是导师项目的首席运营官,这是为了阐明指导的好处。她是个名誉副和威斯康辛大学的研究员,麦迪逊。她是一个生物安全研究员乔治敦大学。她发表了很多文章。她领导了许多创新项目,其中一个,你可能还记得,我们在这个播客不久前,的地方M项目。 A team of physicists and engineers from around the world worked together to design a simplified ventilator system for COVID-19. And they did so in about a month and got it through FDA approval in that amount of time and part thanks to leadership and coordination from JJ. We are so grateful to have you on the podcast once again, JJ. Thanks for being here.

JJ:(00:01:13)凯蒂,非常感谢。我很高兴。我是一个大的粉丝数不清的故事和所有你们所做的突出创新,不仅仅是在美国,但在全球范围内。所以,今天跟你说话很兴奋。

凯蒂:(00:01:27)谢谢你！所以你能告诉我们一点关于创新为它的存在在空军?

JJ:(00:01:33)当然,我很高兴。现在我们有很多有趣的活动。事实上,如果你访问我们AFWERX网站,你会看到所有的即将到来的挑战,它涉及一系列不同的主题。事实上,每一周,每一天都是不同的。我们一直在关注空间的挑战。我们有未来的基地,这是关注我们如何创建现代,有弹性的基地,这是在我——我看发生了什么事在飓风和廷德尔空军基地找出我们如何创建一个可以生存的基础自然灾害。让人们有飓风期间的安全,然后允许基地实际应对帮助当地和周边地区的公共的状态。看着这些新技术,我们已经联系了这么多有趣的创新者。这些都是黑客和制造商。这些是学者。 These are industry professionals, small businesses up on to the corporations. And it’s global. So we have really, really neat contacts coming in all the time, all kinds of interesting ideas that they’re bringing to bear so that we can figure out that next set of solutions, that next generation of innovation.

凯蒂:(00:02:53)是的。和你有这么多的工作伙伴。那么,建立J.J.刚刚提到的,你可以去AFWERX。这是一个W E x R F。米我l和探索。这真是一个很棒的网站。但你达到飞行员,达到产业、学术界,当然,你也有创新中心。我不可思议的倡议和讲故事的数量数量AFWERX火花。

JJ:(00:03:20)是的。是的。我们热情的说书人。如果你遇到任何我们的团队,在不同的事件,挑战,拓展,我们的网络事件,你会得到前排的位子,我们有告诉的故事激励人们成为创新者。和任何人都可以成为创新者。没关系。我们的一些年轻的创新者的青少年。一些最古老的80年代。和他们有一个好主意。他们想成为一个项目的一部分,一个区别。 They want to have an impact. And so they just join us in our innovation hubs, these public open spaces. They get in there with their great ideas. And it’s amazing what comes out of these initiatives. I am so inspired on a daily basis by all the amazing bright people that are coming in with these ideas that I would have never thought of.

凯蒂:(00:04:08)哦,我也一样。我认为你有时间作为一个组织,特别是公共实体来解释这些故事和分享它们,你甚至称之为创新故事在你的网站上,这对我们来说是令人兴奋的,当然,因为我们试图得到更多的了解故事在创新的力量。但这是一个重要的教训,我认为。所以许多地区和国家领导人,当我们花时间创建一个身份在我们正在做的工作,通过讲故事,我认为,真正有助于加速创新的步伐。特别是,我会想象,与学术界和产业界建立关系和其他合作伙伴也能够告诉那些故事,讲个人飞行员和airwomen能够激励他们视自己为创新者,对吧?

JJ:(00:05:04)完全正确。完全正确。的值,这个故事是这样的:当你告诉一个故事,你使它有形,让它感到共鸣。你让人们把自己的故事和与你建立互连。所以这真的令人惊叹的挂毯,周围开始开发一个项目,从开始的故事在我们所要找的。事实上,有一个很好的计划,我们工作的伊拉克人。在这个特殊的情况下,我们在处理一些问题专门安置。叛乱分子已经进入,将简易爆炸装置放置在墙上的新房。人移动,他们受伤。他们被杀。 We didn’t have enough robots to go through or dogs to go through on a daily basis to make sure that these new homes were safe and secure. And so we immediately reached out to our network and said, look, we really want to get ideas around how to affordably detect if somebody has placed an improvised explosive device in a space. And so we had all of these people come out. And if this was actually a SOFWERX at the time, but it was a joint initiative because all of the services were involved and a lot of interagency partners and our allied partners definitely a big concern because we’re trying to help the Iraqis stand back up and take their country back and get a fresh start. And so I’ll never forget this. We’re all brainstorming and people were putting stickies up on the wall. And there’s a very quiet young man in the back simply says, “bubbles.” And we all kind of turn and look. And I’m thinking, is that his nickname or is that an idea or…? So we just pause. And he said, “Bubbles, we can do it with bubbles.” And his idea was to create a bubble gun that would blow bubbles around the room and trigger these passive infrared devices to go off. Very portable, very cheap. And we thought, well, maybe, I don’t know. So we bought a couple bubble party machines and we bought some remote control cars. And my gosh darn, if it didn’t work, you could do remote control cars for less than twenty dollars, rolling with a bubble machine on top of them. All these bubbles are swirling around and the motion would be picked up by the passive infrared. And if there was a device that was in that house, it would explode. Nobody was hurt. No animals were hurt. We were able to do it really quickly and easily. And this is the type of innovation I’m talking about. None of us would have thought of that. But he had that creative sense to come up with that idea and say, well, I’ve seen this happen in the past. What if and it’s the “what if” that really takes off from the initial story.

凯蒂:(00:07:56)这是惊人的。这是一个空军成员提出了这个想法,前线成员?

JJ:(00:08:02)这是一个平民。这是一个平民,来到我们的工厂。所以我们所有的设施是公共设施。任何人都可以走进来和我们谈话,如果他们有一个主意。他们可以把一个想法和展示,他们可以成为我们的挑战的一部分。他们可以告诉自己的故事,告诉我们,嘿,这就是你需要知道的关于一个故事。这就是我认为我可以帮助你。在某些情况下,他们识别问题,我们还没考虑呢。但是他们看到它从一个全新视角,和这个故事帮助使它真正的其他人。我们的合并。 But this was just a young man that decided, hey, I’m going to show up and help make a difference.

凯蒂:(00:08:40)是创新挑战的一部分,还是一个开放的,你知道,某种类型的事件吗?

JJ:(00:08:46)这是。这是一个创新的挑战。这一个是特别关注:如何帮助伊拉克人拿回自己的国家吗?我们如何帮助他们稳定?我们如何帮助他们与一连串的事情?是否,你知道,重建基础设施或安全操作,这掉进的一个组成部分,或者重建的一些受灾最严重的地区。那是什么样子的呢?我们如何能帮助提高他们因此发生了什么你得到最好的房间里所有的想法。它是负担得起的。这是太快了。 It’s smart. It’s creative. And it’s something that we can apply right then and there. And that’s what these events are designed to do.

凯蒂:(00:09:34)我听到的东西,这些挑战,结构有一个清晰的、包罗万象的故事情节。你知道,这是使命。这是整体愿景我们需要一个伊拉克人的世界一个稳定和安全的社区。所以有任何形式的创新挑战的最前沿,然后把它分解成更具体的,你知道,地方可以技术或可以是公共的,可能会有很多不同的解决方案出现。你能告诉我们一点关于你的故事在你的挑战?

JJ:(00:10:09)确定。它取决于所面临的挑战,因为当你制作一个故事,你制定一个故事的意图想要展示你的英雄的追求是什么,对吧?其背后的“为什么”。我们为什么要这么做?“为什么”是什么激发某些人与某些技能。你必须得到正确的故事,因为他们要为一个故事,有相似的价值观和道德和他们热爱的领域。另一个很好的例子是我们做过的联合服务。乐动体育娱乐这被称为远程协助的建议。这个功能是由海军研究生院。远程通信能力,允许特种安全部队从我们的盟国或从美国向伊拉克军队,在地面上,遇到一个反叛力量或敌人的力量。 And so at that point, their troops in conflict, you know, they contact and they’ve actually encountered that enemy force. And they’re calling back for help. The challenge with this, we knew that it was an open source architecture that had been built and sent downrange. But we didn’t know where all the vulnerabilities were. And so we had a few folks. Reach out to us and said, look, we know you have this amazing network of ethical hackers that you’re teaming with. Would you please ask them if they could take a look at this and help? And we did. And we told them the story and we told them how we were using this device to help and for training and for communications. And it was incredible. We had seven hackers come back. They came back in about 48 hours. They had identified all the vulnerabilities. They had identified all the ways to fix the vulnerabilities and harden the system. And they had done it for free because they wanted to make a difference, to save lives, to improve security and to help people. They saw what we were trying. The story we were trying to tell.

凯蒂:(00:12:18)是的。是的。

JJ:(00:12:20)那是,我们告诉伊拉克的未来的故事。这是一个安全的伊拉克。这是一个安全的伊拉克。这是一个地方,有一个积极的未来,我们试图建立。这就是他们键入。我们如何能帮助给伊拉克人回自己的国家吗?安全,安全,让他们开始构建积极的未来。,这个故事的一部分是什么启发了他们的帮助。

凯蒂:(00:12:48)这是难以置信的。所以你…作为一个领导者在AFWERX……你总是很明显听这些故事和收集然后resharing他们。你能吗?我很乐意听到你的视角讲述故事的方式和story-sharing有助于塑造一种创新文化。

JJ:(00:13:06)哦,上帝。这是个很好的问题。听到很多不同的方式。如果你告诉正确的故事。你鼓舞人心的人站出来和参与。所以我认为我们所做的一件事,在空军,我看到这个在很多作品海军行为模型和看到这个是我们打开门和我们每个人都可以成为这个故事的一部分。这个故事是围绕着。产生积极影响。所以我经常想告诉的故事,如果我们聪明的我们如何分层技术,我们如何实现我们的技术,最终我们可以推动领导和决策者对积极决定让远离conflict-decision让外交解决方案,远离动力解决方案,可能导致一场战争。我们有能力,如果我们聪明,努力改变我们之间的关系和如何减少冲突,我们讲述的故事。 And that’s really, really inherent in a lot of the work we do. Because if you have tools that will prevent war or prevent conflict, you never have to get there and get such an important part of what we’re trying to do in the military. Many people don’t realize this. Nobody wants to deploy. Nobody wants to go to war. It’s a really horrible experience. And when you have been exposed to that, you understand that, hey, if we don’t have to do this in the future, let’s not. Let’s find technologies that will help to prevent that. And so that’s one of the stories we’ve been building around that a lot of innovators have been drawn to because they’re passionate about that, too. They want to prevent suffering. They want to build towards a positive future where we’re all coming together to make a difference. And everybody wants to see an end to warfare. Everybody wants to see an end to conflict and tools that will allow us to have positive discussions that help to mitigate any kind of conflict or warfare in the future. And so when and where we can we focus on that. Not all cases allow us to do that. We still are in the business of fighting wars and keeping national security. So there’s a second storyline there that really looks at technologies that then enable us to discreetly discriminately fight wars with as low a number of casualties as possible. We’re really trying to be thoughtful about limiting the effects on the societies and the populations that we’re teaming with or that we’re working in. And that’s another story that also inspires people. And then there’s the science. So many people that come to our events are huge science [unclear wording] or science fiction fans. And when they come into our spaces, you know, they grew up with this. They love to learn. They love to be challenged. They love those wicked problems. And they come into the space with ideas that they have a story that they want us to hear. And they’re telling those stories. And that’s also inspiring everybody in that space. So they’re coming in with their own hero’s quest, you know, why are they motivated around this specific problem? And then at the same time, they’re also telling us a story that’s relatable. They’re telling us a story that is, you know, this is their scene. This is their mantra. This is the narrative that’s making a solution or technology, tangible, familiar, accessible. It’s helping everybody in the room to understand the importance and how they believe it can help to solve a problem that they care about. And then who? Who are they? When someone steps into the room, whether they’re from the Air Force or the Navy or the Army or the Marine Corps or the Coast Guard or they’re inter-agency partners or allied partners or they’re ethical hackers, they’re makers, they’re academics. They’re the public that are coming in to make a difference. Who are they? Are they a team? What? Why are they passionate about this? Are they playing their roles well? Are they humble? Are they focused on doing their best to solve a problem that they care about? That passion translates over to the success of the story. And then the story is what gets you started and the story is what takes you all the way fully through to that successful ending. That’s what we’re trying to cultivate and build around each of these hubs.

凯蒂:(00:18:07)这绝对是不可思议的方式,你知道的,你说那么美丽故事的方式定义了我们做什么,背后的动机如何定义和帮助我们与他人联系,所以你提到的关联性,这是至关重要的能够说这是我是谁,这是我带来的上下文,我为什么关心这个。好的。现在我们联系,让我们的团队。让我们合作,让我们一起解决。我认为这是——这些是如此强大。和你很多优秀点的描述文化和如何构建它。的一件事我也是那么尊重与AFWERX你实际所使用的策略把故事将人们聚拢在一起的生活和帮助创新结合在一起。你有火花。你有火花的细胞。你有思维能力的平台。 You have the Squadron Innovation Fund. There are obviously there are SBIRs and STTRs. If you’re unfamiliar with those, you should definitely – if you’re listening to this podcast, check them out. They are government grants to solve innovation challenges. And one of the things that just really stood out to me is Spark Tank. Could you tell me a little bit about that?

JJ:(00:19:21)这实际上是过冷的倡议。在这种情况下,就像一条鲨鱼。但是我们要做的是鼓励人们提出解决方案和应用到一个特定的邪恶的问题我们在空军,我们真的是挣扎。这可能是我们的飞行员也可能是一个行业合作伙伴或启动时,个体创新者,一群创新者。当他们进入这个空间,我们玩鲨鱼。我们…或火花,在这种情况下。我们试图让他们表达和谈论他们试图提出。如何去做。他们试图解决什么问题?在这种情况下,我们真的看四个关键领域。 We’re really looking at, upfront, you know, why or how is your technology the hero that’s going to save my day from whatever wicked problem that I’m dealing with? How is it going to help my customers? Why is it better, smarter, faster, unique compared to other similar solutions out there? What makes it stand out? And so we’re trying to get to that piece of the story. And at the same time, we’re also trying to get them to make it a conversation. I did a lot of briefing. We want to hear the story that, you know, got them in front of us to begin with. What problem were they tackling as an airman? What problem were they tackling as an innovator or a private citizen that they saw it also applied to another problem or multiple problems? We want them to tell us, not brief us, but tell us tell us that story, that conversation that makes the solution, again, personal. It’s relatable. That passion shines through. And when you see that passion shining through, when you see people are really, really focused on making a difference and they really want to find out, can something… Can this be done or we’re already seeing that it can be done. And here’s what we think we can do with it next. That speaks volumes. That’s a really good foundation, like a cornerstone to a story that means you’re moving in the right direction towards a technology that could have some great success. And then we also encourage them to really keep it big-picture. Sometimes we have a lot of folks that come in and they really want to dive deep and get into the tech specs. That’s dangerous. It’s great if you want to try to do that in a spark tank. You only have so many minutes to do your talk. You can get lost in the detail. And that person, that storyteller is trying to throw in way too many details. And if they get bogged down, they can lose their audience. And if they lose their audience, they may miss out on being able to articulate a solution that could really solve a problem. So we’re really trying to get them to think about that even before they step onto the stage. And then the last part is make it visual. Whether that’s through words or develop oh, or images make that technology, that’s a solution accessible to everybody. You can tell me about technology all day long. I can read about it. But until I actually see it and I understand how it works and I understand how it’s solving a problem that I care about… I may not, you know, it may get lost in translation if so many times I see companies that come in that fail to do this. And this is usually one of the feedback pieces that I’ll give them. Make it a story. What’s your narrative coming in? How is it familiar and relatable to me? Do that demo, do that image, help me to get it. Help my audience to get it, because not everybody in the audience is going to be a technologist. In fact, a lot of them probably won’t be. They have a problem. They need a solution. They’re not sure about how to get there. And then the technology piece, if they get too many details, they’ll definitely get lost. So I’ll give you a great example that just happened this week, in fact, yesterday. We did a virtual tech trip that we reached out to the state of Washington. And a fantastic opportunity to virtually see a bunch of companies. Most people did a PowerPoint briefing, and that’s fine. It was great, there were some pictures. One company actually posed in front of their six degrees of freedom, multi material, 3-D printer, this giant robotic arm, and showed us videos of it in action. So they presented and they showed the videos. And wow, that was powerful. Immediately got it. Everybody online got excited about it because you see it in action. The story becomes tangible, relatable. And suddenly people were just across the board on the line. All of the tech scouts got excited because they could see how this could fit into different sectors and different problems that they were challenged with. So those are really key storytelling techniques that we’re appreciating, you know, that we’re looking at when people get in front of us at a Spark Tank. And once they do that, that’s what helps them get to the top of the Spark Tank and get pulled into the winner’s circle at the end because they’ve demonstrated those four different areas.

凯蒂:(00:24:55)你能告诉我一点关于这一点后会发生什么?在正在进行的与行业或企业之间的关系,如何讲故事变化关系的一部分,而不是试图得到关注和试图确保你的使命,你的故事是清楚的,你把它生活让人们理解不太的杂草。这是至关重要的关系真正的开始得到关注和右脚开始。但是关系后定居在这一点上,你已经,你知道,说创业工作直接与AFWERX或空军。

JJ:(00:25:37)这就是这个故事变得非常激动人心,因为现在我们匹配他们与一个特定的客户。在这种情况下,它通常是我们的一个空军基地。这可能是一个特定的团队或董事。这可能是空军研究实验室或命令空军材料。在这种情况下,他们正在迭代的解决方案与客户有一个问题。他们认为这个解决方案是答案。这是真的,真的令人兴奋,因为你,你测试这个功能和展示,是的,事实上,它可以做X, Y和Z /知道它可以做一个,B,但不是C或他们所有人。现在,我们认为我们可以带着它到下一个水平更多的资金。那块有助于故事,最初的故事,引起了他们的注意,让他们与军方或政府的合作伙伴,真的将朝着“好吧,这里有不同的问题现在可以解决这个特定的解决方案。”,而不是一个故事,很关注一个主题或者三个主题,当他们出现在门口,他们现在告诉一个故事,有一个横切的影响。这个故事是关于解决问题的空间。 This is a story about how they can move very quickly to provide impact today in a year, sometimes in 18 months, and how they intend to translate that story into action. That’s the next step. And once that happens, things really start to get exciting.

凯蒂:(00:27:23)是的,当然。我,我只是…在这一点上,我有最大的微笑在我的脸上,我道歉。我几乎失去了我的思路只是因为我很兴奋你操作的方式和AFWERX拉人的方式,你真的是开放共享工作。我太感激你所做的所有的工作,领导,和每个人的一部分,每个人都是谁感动了这些挑战,并帮助努力的解决方案。我只是迷恋。

JJ:(00:27:55)谢谢你！

凯蒂:(00:27:55)我的道歉为这一刻,我有点android系统。

JJ:(00:28:00)这都是爱。你可以跟任何一个我们的团队成员。绝对惊人的人。我喜欢每天我谦卑看到AFWERX团队所做的工作。他们只是,不管他们在收缩,如果他们工作的火花,如果他们工作AFWERX挑战。不管他们坐的地方。我们有一个了不起的团队的人,我只是很高兴参与和贡献,每天我极客。所以我理解你的热情。

凯蒂:(00:28:33)绝对的。所以,你可以去AFWERX网站。绝对遵循JJ雪在LinkedIn。她不断地分享创新的故事。很高兴看到你的领导在这个空间。JJ,还有其他的建议为创新者你想离开他们的目标是解决大挑战和一起工作吗?

JJ:(00:28:56)是的,是的。是的,当然有。总是设法激发创造力。这是你真正的东西,真正打动我的,因为我已经有很多人问这个问题。你如何保持创造力吗?所以我非常热爱的东西。的一件事我要做的就是不断地挑战我的团队一起工作学习。继续学习。暴露自己新的想法,新的思维方式,真正把他们开发自己的激情工作以外的。太多的人只关注在工作区中发生了什么。 No, no, no. Have those deep hobbies, you know, try new things out. You know, it could be art, it could be music, painting, poetry, science, game theory, different types of sports… You know, get out there and try something new that really pushes you. You push your comfort zone, helps you to see things in a new way. I try to bring in people that think very differently. We’ve had some amazing success with bringing in our ethical hackers. We’ve had some amazing success with various sci fi artists and authors and get them to understand, you know, the different challenges that exist out there around innovation, ethics, philosophy, cultural challenges, how to innovate in a resource-constrained environment. I learned that from Secretary Geurts when he was down at SOFWERX he limited how much money we had around a project because he did not want us to buy a solution. He wanted us to think about how to find a solution and get there smartly. I love that. I absolutely love that. So that would be… That would be the biggest piece of advice that I have if people are seeking to inspire creativity among their team. You know, reach out and challenge yourself in these areas. And also look for other storytellers, people that are mentors that are doing this well already and read about them. Watch videos. I know online. I think the Disney Gallery now has some really great video talks around tech and talent and the different types of creativity involved in bringing projects to life. I’m a huge fan for Dave Filoni. Also, you know, Rich Sheridan is a friend over at Menlo Innovations, I’m reading through one of his books right now, Joy, Inc.. If you have a chance to take a look. Because he is an amazing storyteller and you can learn so much about how to craft your stories to get other people excited and help them craft their story. So that’s – that would be my last piece of advice today.

凯蒂:(00:31:41)我想不出一个更好的方法让我们去听这后的世界。JJ,非常感谢。我的灵感。我们所有人可能更有创意,这次谈话后更加积极主动。谢谢你,JJ的到来。

JJ:(00:31:56)非常感谢邀请我今天。我只是一个巨大的风扇,所以我期待着未来的合作创新团队与数不清的故事。

凯蒂:(00:32:05)谢谢你这么多,JJ。我也一样。

JJ:(00:32:07)谢谢。

凯蒂:(00:32:10)谢谢你听这周的事件。一定要关注我们的社会媒体和添加你的声音交谈。你可以找到我们数不清的内容。乐动体育足球

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